Lead Generation Executive

Invasystems Digital; Pune District; On-site; INR 600,000 - 750,000; Full time

Job summary

Invasystems Digital seeks a Lead Generation & Market Research Specialist with practical expertise in B2B lead generation, market research, and database building. The role focuses on identifying target companies, decision-makers, and opportunities using LinkedIn and other research tools.

You will maintain CRMs, collaborate with Sales/BD teams, and track progress toward defined targets, leveraging Excel/Google Sheets for data management.

Qualifications

• 24 years of experience in B2B Lead Generation / Market Research / Inside Sales Support.
• Strong internet research and prospecting skills.
• Hands-on experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar tools.
• CRM and MS Excel/Google Sheets knowledge.
• Strong communication, analytical, and data-management skills.

Responsibilities

• Conduct market research to identify target companies, industries, and opportunities.
• Generate and qualify B2B leads through LinkedIn, online databases, and company websites.
• Identify key decision-makers and build accurate prospect databases.
• Conduct company, competitor, industry, and account research.
• Maintain and update lead information in CRM/Excel.
• Collaborate with Sales/Business Development to support pipeline generation.
• Track lead-generation activities and achieve targets.

Skills

B2B Lead Gen

Market Research

Inside Sales Support

CRM

Excel/Sheets

Communication

Analytics

Tools

LinkedIn Sales Navigator

Apollo

ZoomInfo

Job description

Lead Generation.

Experience: 4 years

Job location - Pune (WFO)

Job Summary

We are looking for a Lead Generation & Market Research Specialist with 24 years of experience in B2B lead generation, market research, prospect identification, and database building.

Key Responsibilities

• Conduct market research to identify target companies, industries, and potential business opportunities.
• Generate and qualify B2B leads through LinkedIn, online databases, company websites, and other research tools.
• Identify key decision-makers and build accurate prospect databases.
• Conduct company, competitor, industry, and account research.
• Maintain and update lead information in CRM/Excel.
• Collaborate with Sales/Business Development teams to support pipeline generation.
• Track lead-generation activities and achieve defined targets.

Required Skills

• 24 years of experience in B2B Lead Generation / Market Research / Inside Sales Support.
• Strong internet research and prospecting skills.
• Hands-on experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, or similar tools.
• Good knowledge of CRM and MS Excel/Google Sheets.
• Strong communication, analytical, and data-management skills.
• Experience in IT/Software/ERP/SaaS lead generation is an added advantage.