Lead Generation & Email Marketing Specialist

Sofueled Media Pvt. Ltd.; Panaji; Sur place; INR 350 000 - 700 000; Plein temps

Résumé du poste

Sofueled Media Pvt. Ltd. is seeking a proactive Lead Generation & Marketing Email Specialist in Goa to identify potential clients, build prospect databases, and execute targeted email campaigns aimed at generating qualified business leads.

You will research industries, craft personalised emails, and monitor performance metrics to improve response and conversion rates, while maintaining data integrity and collaborating with the Business Development team.

Qualifications

• 1–3 years of experience in lead generation or email marketing.
• Excellent written and verbal communication skills.
• Hands-on experience with LinkedIn Sales Navigator, Apollo, HubSpot, Mailchimp or similar tools.
• Understanding of B2B prospecting and cold email strategies.
• Strong research, analytical and organisational skills.
• Ability to work independently and achieve targets.

Responsabilités

• Identify potential B2B clients across relevant industries.
• Generate and maintain targeted prospect databases using LinkedIn, Apollo and other platforms.
• Identify key decision-makers and obtain accurate contact information.
• Plan and execute cold email and email marketing campaigns.
• Draft personalised marketing emails, follow-ups and lead-nurturing sequences.
• Monitor campaign performance, including open rates, response rates and conversions.
• Maintain lead trackers and share qualified leads with the Business Development team.
• Prepare regular reports on lead generation and campaign performance.

Connaissances

Lead generation

Email marketing

Research

Analytical thinking

Independent worker

Outils

LinkedIn Sales Navigator

Apollo

HubSpot

Mailchimp

Description du poste

We are looking for a proactive Lead Generation & Marketing Email Specialist to identify potential clients, build prospect databases and execute targeted email campaigns to generate qualified business leads.

Key Responsibilities

• Research and identify potential B2B clients across relevant industries.
• Generate and maintain targeted prospect databases using LinkedIn, Apollo and other platforms.
• Identify key decision-makers and obtain accurate contact information.
• Plan and execute cold email and email marketing campaigns.
• Draft personalised marketing emails, follow-ups and lead-nurturing sequences.
• Monitor campaign performance, including open rates, response rates and conversions.
• Maintain lead trackers and share qualified leads with the Business Development team.
• Prepare regular reports on lead generation and campaign performance.

Required Skills

• 1–3 years of experience in lead generation or email marketing.
• Excellent written and verbal communication skills.
• Hands‑on experience with LinkedIn Sales Navigator, Apollo, HubSpot, Mailchimp or similar tools.
• Understanding of B2B prospecting and cold email strategies.
• Strong research, analytical and organisational skills.
• Ability to work independently and achieve targets.