Email Marketing

Zonvoir Technologies Pvt. Ltd.; Lucknow; On-site; INR 350,000 - 600,000; Full time

Job summary

Zonvoir Technologies Pvt. Ltd. in Lucknow is seeking a proactive B2B lead generation specialist to drive LinkedIn prospecting, email outreach and data research for international clients.

You will identify decision-makers, build prospect databases, run targeted campaigns, write personalized messages and coordinate with the sales team to convert leads into meetings. The role requires disciplined work with targets, excellent English communication, and the ability to adapt strategies based on

Qualifications

• Hands-on knowledge of LinkedIn Sales Navigator.
• Strong B2B lead generation and prospecting skills.
• Experience with cold email campaigns and email marketing.
• Knowledge of LinkedIn outreach techniques.
• Excellent internet research and data-mining skills.
• Familiarity with CRM/lead management systems.
• Excellent written and verbal English communication.
• Ability to create personalized outreach messages.
• Good analytical and reporting skills.
• Ability to work with targets and deadlines.
• Strong follow-up and convincing skills.

Responsibilities

• Use LinkedIn Sales Navigator to identify and research potential clients based on defined criteria.
• Build and maintain accurate B2B prospect databases with relevant decision-makers and company information.
• Conduct prospect research and identify key decision-makers such as CEO, Founder, Director, CTO, CIO, VP, Head of IT and Procurement Managers.
• Execute personalized LinkedIn connection and outreach campaigns.
• Create and execute targeted email marketing and cold email campaigns.
• Write personalized and engaging email messages to improve response and conversion rates.
• Follow up with prospects through LinkedIn and email at appropriate intervals.
• Generate qualified leads and schedule meetings/appointments for the Business Development team.
• Maintain lead status, communication history, follow-ups and campaign performance.
• Verify and maintain the accuracy of email addresses and prospect information.
• Monitor campaign metrics such as open rate, response rate, bounce rate, conversion rate and meetings booked.
• Experiment with different subject lines, messaging, and outreach strategies to improve campaign performance.
• Coordinate with the BDM/Sales team to ensure smooth handover of qualified leads.
• Research competitors, industries, companies, and potential target markets.
• Achieve assigned daily, weekly and monthly lead-generation targets.

Skills

LinkedIn Sales Navigator

B2B lead generation

Cold email campaigns

Email marketing

CRM/lead management

English communication

Data research

Prospect outreach

Job description

The ideal candidate should have hands-on experience in LinkedIn prospecting, lead generation, email outreach, data research and appointment setting and should be comfortable working with international clients.

Key Responsibilities:

• Use LinkedIn Sales Navigator to identify and research potential clients based on defined target industries, locations, company size, job titles and other criteria.

• Build and maintain accurate B2B prospect databases with relevant decision-makers and company information.

• Conduct prospect research and identify key decision-makers such as CEO, Founder, Director, CTO, CIO, VP, Head of IT and Procurement Managers.

• Execute personalized LinkedIn connection and outreach campaigns.

• Create and execute targeted email marketing and cold email campaigns.

• Write personalized and engaging email messages to improve response and conversion rates.

• Follow up with prospects through LinkedIn and email at appropriate intervals.

• Generate qualified leads and schedule meetings/appointments for the Business Development team.

• Maintain lead status, communication history, follow-ups and campaign performance.

• Verify and maintain the accuracy of email addresses and prospect information.

• Monitor campaign metrics such as open rate, response rate, bounce rate, conversion rate and meetings booked.

• Experiment with different subject lines, messaging, and outreach strategies to improve campaign performance.

• Coordinate with the BDM/Sales team to ensure smooth handover of qualified leads.

• Research competitors, industries, companies, and potential target markets.

• Achieve assigned daily, weekly and monthly lead-generation targets.

Required Skills:

• Hands-on knowledge of LinkedIn Sales Navigator.

• Good understanding of B2B lead generation and prospecting.

• Experience with cold email campaigns and email marketing.

• Good knowledge of LinkedIn outreach techniques.

• Strong internet research and data-mining skills.

• Good knowledge of CRM/lead management systems.

• Excellent written and verbal English communication.

• Ability to create personalized and professional outreach messages.

• Good analytical and reporting skills.

• Ability to work with targets and deadlines.

• Strong follow-up and convincing skills.