Lead Generation

KnowledgeWorks Global Ltd.; Mumbai; On-site; INR 500,000 - 900,000; Full time

Job summary

KnowledgeWorks Global Ltd. is seeking an experienced lead generation specialist in Mumbai to develop templates, conduct ICP research, and drive outbound campaigns. You will craft compliant messaging, manage HubSpot automations, and report progress to the sales team.

The role requires 5–8 years in sales/lead gen and strong English communication. You will collaborate with the sales team to maintain a robust lead pipeline, participate in monthly CoP calls, and support activities during USA business

Qualifications

• 5–8 years of experience in sales, lead generation, or B2B email marketing
• English language proficiency, experience with CRMs (HubSpot), LinkedIn Sales Navigator and Lead Intelligence tools
• Bachelor's degree in business, sales or marketing (pref)

Responsibilities

• Develop standard lead research templates and HubSpot Playbooks per business persona/campaign
• Perform company/contact research as per ICP
• Create strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns
• Conduct outreach via LinkedIn and cold calls to qualify inbound leads and outbound outreach to maintain a dynamic lead pipeline
• Craft compliant messaging adhering to CAN SPAM Act
• Ensure HubSpot CRM automations function properly
• Report progress in HubSpot CRM, oversee lead intake and handoff to sales/SMEs
• Act as the lead gen SME for Monthly Lead Gen CoP calls to share best practices
• Provide coverage up to 50% during USA business hours (Shift 3–11 PM IST)

Skills

Time management

Market research

Analytical skills

Learning and messaging

Plan & execute

Prioritization

Lead gen experience

Education

Bachelor's degree in business/marketing (pref)

Tools

HubSpot

LinkedIn Sales Navigator

Lead Intelligence tools

Job description

• Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign
• Perform company / contact research as per ICP.
• Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns.
• Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a dynamic lead pipeline.
• Craft compliant messaging adhering to the CAN SPAM Act.
• Ensure CRM automations in HubSpot are functioning properly.
• Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs).
• Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices.
• Providing coverage of up to 50% during USA business hours (Shift Timings: 3 to 11 PM IST)

Skills

• Strong time management abilities
• Strong market research and analytical skills
• Confidence in rapidly learning and translating insights into compelling messaging
• Capacity to independently create detailed plans from overarching objectives
• Effective prioritization skills
• Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry

Goals

• Achieve a lead success conversion rate of 20% or higher annually for CJK brands.
• 5 to 8 years of experience in sales, lead generation, or B2B email marketing.
• English language proficiency, experience working with CRMs (Hubspot), LinkedIn Sales Navigator and Lead Intelligence tools
• Bachelor's degree in business, sales, or marketing(Pref)