Junior Performance Marketing Analyst

Lantern Digital; Ahmedabad District; On-site; INR 378,000 - 462,000; Full time

Job summary

Nextleap in Ahmedabad, Gujarat is seeking a data-driven Junior Performance Marketing Analyst to plan, execute, and optimize PPC and Paid Social campaigns for D2C clients. You’ll manage campaigns on Google Ads, Meta Ads, and other platforms, track metrics, run A/B tests, and collaborate with cross-functional teams to drive CTR, ROAS, and ROI.

On-site position with room for growth, offering hands-on experience across diverse campaigns and clients, plus exposure to the latest marketing tools and

Qualifications

• 2 years of hands-on experience in performance marketing primarily with D2C brand or in an agency.
• Proficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.
• Strong understanding of performance marketing metrics like CTR, CPA, ROAS, Conversion Rate, etc.
• Proficiency in Google Analytics / GA4 and campaign tracking setup.
• Strong analytical and problem-solving skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Effective communication and interpersonal skills.
• Creative thinking and problem-solving abilities.

Responsibilities

• Plan, set up, and manage performance marketing campaigns on Google Ads and Meta Ads for multiple clients across industries.
• Collaborate with clients to understand their business goals, target audience, and KPIs.
• Conduct keyword research, ad copywriting, and creative development to maximize campaign performance.
• Optimize campaigns daily to improve CTR, reduce CPA, and maximize ROAS.
• Communicate campaign results effectively to clients clearly and concisely.
• Implement A/B testing for ad creatives, landing pages, and targeting strategies.
• Set up and track conversions using tools like Google Tag Manager and Meta Pixel.
• Budget management and allocation, ensuring maximum ROI on advertising spend.
• Collaborate with cross-functional teams to align marketing efforts with company goals.
• Stay up to date on the latest digital marketing trends and technologies and integrate the learnings for campaign scaling and optimization.

Skills

PPC management

Google Ads

Meta Ads

Campaign optimization

A/B testing

GA4 Analytics

Conversion tracking

ROI optimization

Budget management

Client communication

Tools

Google Tag Manager

Meta Pixel

GA4

Job description

Junior Performance Marketing Analyst

Location

• Ahmedabad, Gujarat (On-site)

Experience Required

• Around 2 years in Google and Meta Ads

Salary Range

• till 4.2 LPA

We’re looking for a data-driven Performance Marketer with 2 years of hands‑on experience managing PPC and Paid Social campaigns. You’ll be responsible for strategizing, executing, and optimizing campaigns that deliver measurable business results for our clients.

Key Responsibilities

• Plan, set up, and manage performance marketing campaigns on Google Ads and Meta Ads for multiple clients across industries.
• Collaborate with clients to understand their business goals, target audience, and KPIs.
• Conduct keyword research, ad copywriting, and creative development to maximize campaign performance.
• Optimize campaigns daily to improve CTR, reduce CPA, and maximize ROAS.
• Communicate campaign results effectively to clients clearly and concisely.
• Implement A/B testing for ad creatives, landing pages, and targeting strategies.
• Set up and track conversions using tools like Google Tag Manager and Meta Pixel.
• Budget management and allocation, ensuring maximum ROI on advertising spend.
• Collaborate with cross-functional teams to align marketing efforts with company goals.
• Stay up to date on the latest digital marketing trends and technologies and integrate the learnings for campaign scaling and optimization.

Required Skills & Qualifications

• 2 years of hands‑on experience in performance marketing primarily with D2C brand or in an agency.
• Proficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.
• Strong understanding of performance marketing metrics like CTR, CPA, ROAS, Conversion Rate, etc.
• Proficiency in Google Analytics / GA4 and campaign tracking setup.
• Strong analytical and problem‑solving skills.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Effective communication and interpersonal skills.
• Creative thinking and problem‑solving abilities.