Performance Marketing Executive (From marketing Agency)

CAREERBLOC ~; Maharashtra; On-site; INR 800,000 - 1,400,000; Full time

Job summary

CAREERBLOC ~, a fast-growing performance marketing agency in India, focuses on data-driven paid media campaigns across Meta, Google, and emerging platforms. The team turns analytics into ROI, optimizes funnels in real-time, and runs agile experiments for startups and enterprise clients.

The role involves planning, executing, and optimizing campaigns across Meta, Google, and programmatic channels, with a strong emphasis on ROAS, CAC, and conversion rate metrics.

Qualifications

• Experience planning and executing paid campaigns across Meta Ads and Google Ads.
• Proficiency with GA4 and UTM tagging for measurement and attribution.
• Experience with landing page testing and optimization for ROAS.

Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and programmatic platforms.
• Analyze campaign performance using GA4, Meta Ads Manager, and third‑party tools to uncover trends and allocate budgets.
• Build and test landing pages, ad creatives, and audience segments using data to improve CTR and reduce CPA.
• Collaborate with creative and copy teams to align messaging with funnel goals and run A/B tests.
• Monitor and report KPIs weekly with actionable insights for clients and internal stakeholders.
• Stay ahead of platform changes and explore new channels (TikTok, YouTube Ads) to expand reach.

Skills

Meta Ads

Google Ads

GA4

UTM tagging

ROAS optimization

A/B testing

Facebook Pixel

Looker Studio

TikTok Ads

LinkedIn Ads

CRM integration

Tools

Klaviyo

HubSpot

Job description

About the Opportunity

A fast-growing performance marketing agency in India, we help brands scale through data-driven paid media campaigns across Meta, Google, and emerging platforms. Our team thrives on turning analytics into ROI, optimizing funnels in real-time, and running agile experiments that drive growth—for startups and enterprise clients alike.

Role & Responsibilities

• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and programmatic platforms to hit KPIs like ROAS, CAC, and conversion rate.
• Analyze campaign performance using GA4, Meta Ads Manager, and third‑party tools to uncover trends, allocate budgets, and recommend scaling levers.
• Build and test landing pages, ad creatives, and audience segments using data to drive higher CTR and lower CPA.
• Collaborate with creative and copywriting teams to align messaging with funnel performance goals and A/B test variations.
• Monitor and report KPIs weekly—present actionable insights to clients and internal stakeholders with clear recommendations.
• Stay ahead of platform algorithm changes and testing new channels (TikTok, Snapchat, YouTube Ads) to expand client reach.

Skills & Qualifications

• Must-Have
• Meta Ads Manager
• Google Ads
• Google Analytics 4
• UTM tagging
• ROAS optimization
• Campaign A/B testing
• Facebook Pixel
• Looker Studio
• Preferred
• TikTok Ads
• LinkedIn Ads
• CRM integration (Klaviyo, HubSpot)

Benefits & Culture Highlights

• Work with high-growth startups and global brands—your campaigns move the needle.
• Learning stipend + certification support for Meta & Google Ads certifications.
• Transparent performance culture—your results directly impact your growth and rewards.

Skills: testing,campaigns,performance marketing,analytics,google ads,platforms,google,marketing agency