Junior Executive - Performance Marketing D2C

Amplicomm Solutions; Pune District; On-site; INR 400,000 - 700,000; Full time

Job summary

Amplicomm Solutions in Pune, India, is seeking a Junior Executive - Performance Marketing D2C to manage and optimize paid campaigns for partner and in-house D2C/eCommerce brands, and support lead generation.

You will run campaigns across Google Ads, Meta Ads, YouTube and LinkedIn; monitor ROI and CAC; perform keyword research and market analysis; and use Google Analytics and Excel/Sheets to report insights and drive conversion improvements.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Media, or related field.
• 1–3 years of experience in Digital/Performance Marketing.
• Hands-on exposure to Google Ads and Meta Ads.
• Understanding of ecommerce/D2C business models.
• Strong analytical, problem-solving, and communication skills.
• Good knowledge of campaign optimization, data analysis, reporting, and conversion funnels.
• Experience with a D2C brand, ecommerce company, agency, or startup is preferred.

Responsibilities

• Manage campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn.
• Monitor and optimize campaigns to improve ROI, ROAS, CAC, CTR, and conversions.
• Support budget planning, marketing plans, and performance reporting.
• Conduct keyword research, competitor analysis, and market research.
• Analyze campaign performance using Google Analytics and Excel/Sheets.
• Support conversion optimization, remarketing, A/B testing, and lead generation.
• Collaborate with internal teams on campaign and website optimization.

Skills

Digital marketing

Performance marketing

Campaign optimization

Education

Bachelor's degree in Marketing, Business, Digital Media, or related field

Tools

Google Ads

Meta Ads

Google Analytics

Excel/Sheets

Job description

We are looking for a Junior Executive - Performance Marketing D2C to manage and optimize paid campaigns for partner and in-house D2C/eCommerce brands and support lead generation for Amplicomm.

Key Responsibilities:

• Manage campaigns across Google Ads, Meta Ads, YouTube, and LinkedIn.
• Monitor and optimize campaigns to improve ROI, ROAS, CAC, CTR, and conversions.
• Support budget planning, marketing plans, and performance reporting.
• Conduct keyword research, competitor analysis, and market research.
• Analyze campaign performance using Google Analytics and Excel/Google Sheets.
• Support conversion optimization, remarketing, A/B testing, and lead generation.
• Collaborate with internal teams on campaign and website optimization.

Required Skills:

• Bachelor's degree in Marketing, Business, Digital Media, or related field.
• 1-3 years of experience in Digital/Performance Marketing.
• Hands-on exposure to Google Ads and Meta Ads.
• Understanding of eCommerce/D2C business models.
• Strong analytical, problem-solving, and communication skills.
• Good knowledge of campaign optimization, data analysis, reporting, and conversion funnels.
• Experience with a D2C brand, eCommerce company, agency, or startup is preferred.

Good to Have:

• Google Ads / Meta Blueprint / Digital Marketing certification.
• Knowledge of remarketing, A/B testing, and landing page optimization.