Performance Marketing Sr Executive

Ethics Innovations; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Ethics Innovations is seeking a Performance Marketing Executive to drive customer acquisition, brand awareness, and revenue growth through paid advertising and digital marketing initiatives. The role supports SEO, social media management, and influencer marketing activities in a fast-paced environment.

The candidate will plan and optimize campaigns across Google and Meta platforms, monitor performance metrics, and collaborate with designers and content creators to deliver compelling campaigns

Qualifications

• HANDS-ON with Google Ads and Meta Ads campaigns.
• Strong SEO fundamentals and keyword optimization.
• Experience managing social media campaigns across platforms.
• Familiar with influencer marketing and creator collaborations.
• Proficient in GA4, GTM, and Search Console.
• Excellent analytical and project management skills.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads and Meta Ads.
• Monitor ROAS, CPA, CTR, CPC, and conversions and optimize accordingly.
• Manage campaign budgets and prepare performance reports.
• Conduct A/B testing for ad creatives, landing pages, and audiences.
• Track performance using GA4, GTM, and Meta Business Suite.
• Collaborate with designers for engaging creatives and campaigns.
• Support SEO initiatives and coordinate with content teams.
• Identify and engage relevant influencers, manage outreach and reporting.

Skills

Google Ads

Meta Ads

SEO basics

Social media mgmt

Influencer marketing

GA4

Google Tag Manager

Google Search Console

Analytical thinking

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

GA4

Google Tag Manager

Google Search Console

Excel

Job description

We are looking for a Performance Marketing Executive to drive customer acquisition, brand awareness, and revenue growth through paid advertising and digital marketing initiatives. The ideal candidate should have hands‑on experience with performance marketing while also supporting SEO, social media management, and influencer marketing activities.

Key Responsibilities

Performance Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.
• Monitor campaign performance and optimize for ROAS, CPA, CTR, CPC, and conversions.
• Manage campaign budgets and prepare performance reports.
• Conduct A/B testing for ad creatives, landing pages, and audience targeting.
• Track and analyze marketing performance using GA4, Google Tag Manager, and Meta Business Suite.

SEO

• Perform keyword research and competitor analysis.
• Optimize website pages for on-page SEO.
• Coordinate technical SEO improvements with the development team.
• Monitor keyword rankings and organic traffic using Google Search Console and SEO tools.

Social Media Marketing

• Plan and schedule content across Instagram, Facebook, LinkedIn, and other platforms.
• Increase engagement and grow the brand's social media presence.
• Collaborate with designers and content creators to develop engaging creatives and campaigns.
• Monitor social media insights and prepare monthly performance reports.

Influencer Marketing

• Identify and collaborate with relevant influencers and content creators.
• Manage influencer outreach, negotiations, campaign execution, and reporting.
• Coordinate product seeding, campaign briefs, and content approvals.
• Measure influencer campaign performance based on engagement, reach, traffic, and conversions.

Required Skills

• 25 years of experience in Digital or Performance Marketing.
• Hands‑on experience with Google Ads and Meta Ads.
• Good understanding of SEO fundamentals and keyword optimization.
• Experience managing social media platforms and campaigns.
• Familiarity with influencer marketing and creator collaborations.
• Proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console.
• Strong analytical and problem‑solving skills.
• Excellent communication and project management abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in eCommerce or D2C brands is preferred.
• Certifications in Google Ads, Meta Blueprint, or Google Analytics are an added advantage.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost per Acquisition (CPA)
• Website Traffic & Conversion Rate
• Organic Keyword Rankings
• Social Media Growth & Engagement
• Influencer Campaign ROI
• Lead & Customer Acquisition
• Revenue Generated from Digital Channels