E-commerce Performance Marketing Manager (D2C/ Asia)

PeopleGene; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading e-commerce company in Bengaluru is looking for an experienced E-commerce Performance Marketing Manager. You will design and manage paid campaigns, optimize marketing performance, and collaborate with SEO teams. The ideal candidate has 3-10 years of experience in B2B performance marketing and a proven track record in improving key metrics. This is a full-time position based in Karnataka.

Qualifications

• 3-10 years of hands-on performance marketing experience in B2B or online retail.
• Track record of improving performance across ROAS and conversion rates.
• Deep understanding of search and programmatic campaigns.

Responsibilities

• Design and manage paid campaigns across multiple platforms.
• Drive and optimize performance based on key metrics.
• Collaborate with SEO/content teams to enhance discoverability.

Skills

Performance marketing

Campaign optimization

A/B testing

B2B marketing

Tools

Google Ads

SEMrush

Looker Studio

GA4

Amazon Ads

LinkedIn Ads

Job description

Overview

E-commerce Performance Marketing Manager (D2C/ Asia)

Key Responsibilities

• Design and manage paid campaigns across Google, Meta, LinkedIn, and marketplaces such as Amazon and others.
• Drive and optimize performance based on key metrics including ROAS (Return on Ad Spend), COS (Advertising Cost of Sale), TACOS (Total ACOS), Organic Search Rank, Indexed GVs (Generic Keywords), Ad Sales Contribution, Branded Keyword performance, and Ads Share of Voice (SoV).
• Collaborate with SEO/content teams to boost organic discoverability and keyword rankings.
• Build and maintain acquisition funnels targeting B2B buyer personas (procurement heads, distributors, SMEs).
• Run continuous A/B tests across creatives, copy, targeting, and channels.
• Own reporting, dashboards, and insights for making campaign data actionable and transparent.
• Stay updated with ad tech changes, B2B marketplace dynamics, and competitor strategies.

Good to have

• Prior 3-10 years of hands-on performance marketing experience in B2B, online retail, or digital marketplaces.
• Deep understanding of search, display, retargeting, and programmatic campaigns.
• Track record of improving performance across ROAS, ACOS, and conversion rates.
• Familiarity with platforms/tools like Google Ads, Amazon Ads, LinkedIn Ads, GA4, SEMrush, and Looker Studio.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Business Development
• Industries
• Marketing Services and Internet Marketplace Platforms