Senior D2C (Google & Meta Ads)

Oswaal Books; Agra District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Oswaal Books in Agra is seeking a Performance Marketing Manager – D2C to drive customer acquisition and revenue through Google Ads and Meta Ads. You will manage end-to-end paid media campaigns for our direct-to-consumer channels.

The ideal candidate has 3–6 years of hands-on performance marketing experience in D2C/E-commerce, with strong measurement, optimization, and scale skills using GA4, GTM, and Meta Pixel. Join us to accelerate growth.

Qualifications

• 3–6 years of hands‑on Performance Marketing experience, preferably in D2C/E-commerce.
• Strong expertise in Google Ads & Meta Ads Manager.
• Proven experience in paid customer acquisition and campaign scaling.
• Strong understanding of ROAS, CAC, CPA, conversion funnels, and attribution.
• Experience with GA4, Meta Pixel, GTM, and conversion tracking.
• Strong analytical skills with good knowledge of Excel/Google Sheets.
• Experience with Shopify or other D2C platforms will be an added advantage.

Responsibilities

• Plan, execute, and optimize Google & Meta Ads campaigns for D2C growth.
• Manage budgets and optimize key metrics such as ROAS, CAC, CPA, CTR, CVR, and revenue.
• Develop strategies across acquisition, retargeting, and conversion funnels.
• Conduct audience research, competitor analysis, and A/B testing of creatives, audiences, and campaigns.
• Work with creative/content teams to develop high‑performing ad creatives and copies.
• Monitor campaign performance, identify growth opportunities, and scale successful campaigns.
• Track and analyse performance using GA4, Meta Pixel, GTM, and UTM tracking.
• Prepare regular performance reports and provide actionable insights.

Skills

Google Ads

Meta Ads

A/B testing

Audience research

Campaign scaling

Data analysis

GA4

GTM

Shopify

Excel/Sheets

Tools

GA4

Meta Pixel

Google Tag Manager

Shopify

Job description

Performance Marketing Manager – D2C

Location: Agra

Experience: 3–6 Years

About the Role:-

We are looking for a Performance Marketing Manager – D2C to drive customer acquisition and revenue through Google Ads and Meta Ads. The ideal candidate should have hands‑on experience managing D2C campaigns, optimizing performance, and scaling paid media profitably.

Key Responsibilities:-

• Plan, execute, and optimize Google & Meta Ads campaigns for D2C growth.
• Manage budgets and optimize key metrics such as ROAS, CAC, CPA, CTR, CVR, and revenue.
• Develop strategies across acquisition, retargeting, and conversion funnels.
• Conduct audience research, competitor analysis, and A/B testing of creatives, audiences, and campaigns.
• Work with creative/content teams to develop high‑performing ad creatives and copies.
• Monitor campaign performance, identify growth opportunities, and scale successful campaigns.
• Track and analyse performance using GA4, Meta Pixel, Google Tag Manager, and UTM tracking.
• Prepare regular performance reports and provide actionable insights.

Requirements:-

• 3–6 years of hands‑on Performance Marketing experience, preferably in D2C/E-commerce.
• Strong expertise in Google Ads & Meta Ads Manager.
• Proven experience in paid customer acquisition and campaign scaling.
• Strong understanding of ROAS, CAC, CPA, conversion funnels, and attribution.
• Experience with GA4, Meta Pixel, GTM, and conversion tracking.
• Strong analytical skills with good knowledge of Excel/Google Sheets.
• Experience with Shopify or other D2C platforms will be an added advantage.