Influencer Marketing Specialist

Influencer.in; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

A leading influencer marketing platform in India is seeking an Associate to lead influencer onboarding and maximize campaign performance. The role requires 1-2 years of experience in influencer marketing, strong negotiation skills, and exceptional communication abilities. You'll be coordinating with internal teams and analyzing influencer performance to generate insights. This full-time position is based in Bangalore, Karnataka, with a focus on advertising services.

Qualifications

• Minimum 1-2 years of relevant experience in influencer marketing.
• Experience in negotiating rates and terms with influencers.
• Excellent written and verbal communication skills.

Responsibilities

• Lead and onboard influencers on performance campaigns.
• Maximize storefront performance by matching influencers with brands.
• Guide integration in influencers' content.

Skills

Influencer marketing

Negotiation

Communication skills

Planning

Relationship management

Job description

Direct message the job poster from Influencer.in

Influencer.in is India’s largest influencer marketing platform that connects brands with digital influencers. It’s an initiative of India's fastest-growing digital agency, Social Beat with 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified digital influencers across Instagram, Facebook, YouTube, Twitter, Amazon, Linkedin, Moj, TakaTaka, Clubhouse, and industry-specific platforms.

We aim to build ground-breaking products in India for the influencer and creator economy.

Role and Responsibilities

• Lead, identify and proactively onboard influencers on performance campaigns.
• Understand and figure out how to maximize storefront performance by matching the right influencers with the right brands.
• Guide the discussion on product and brand integration in influencers' content.
• Coordinate and manage expectations in terms of quality and timely delivery from influencers as well as from the internal team.
• Collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers.
• Monitor and analyze influencer performance and achieve storefront metrics.
• Discern data and extract insightful observations.
• Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change.
• Develop business driving & communication strategies and assist clients with future campaign planning.

Ideal Candidate / Qualifications

• Minimum 1-2 years of relevant experience in influencer marketing.
• Experience in negotiating rates and terms with influencers.
• Excellent written and verbal communication skills.
• Experience with maintaining professional relationships remotely.
• Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.
• Provide creative input across all campaigns and projects.

Seniority Level

• Associate

Employment Type

• Full-time

Job Function

• Advertising

Industries

• Advertising Services

Bangalore Urban, Karnataka, India