Influencer Marketing Executives

Beyond Border Consultants; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Benefits offered by this job

Performance-based bonus

Weekly creative sprints

Learn-and-grow Fridays

Job summary

Beyond Border Consultants in Mumbai, India seeks an Influencer Marketing Manager to lead end-to-end campaigns across Instagram, YouTube and X, from brief ideation to performance tracking.

You will build a creator database, negotiate compensation, and partner with Creative and Analytics teams to maximize ROI, with a fast-paced, collaborative culture and weekly sprints.

Qualifications

• Must-Have influencer vetting and onboarding experience across Instagram, YouTube and X.
• Negotiation of deliverables, timelines and compensation with creators/agencies per brand guidelines.
• Design and execute end-to-end campaign plans with analytics and tracking.
• Build and maintain a creator database segmented by niche, engagement, and audience.
• Collaborate with Creative and Analytics teams to optimize formats, CTAs and ROI.

Responsibilities

• Identify, vet and onboard high-impact influencers aligned with KPIs and audience personas.
• Negotiate deliverables, timelines, and compensation with creators and agencies—ensuring brand guidelines and FTC compliance.
• Design and execute end-to-end campaign plans—from brief ideation to performance tracking using UTM and analytics.
• Build and maintain a dynamic creator database segmented by niche, engagement rate, audience demographics, and content style.
• Collaborate with Creative and Analytics teams to optimize content formats and campaign sequencing for max ROI.
• Present campaign performance dashboards to clients and internal stakeholders, translating metrics into strategic recommendations.

Skills

Creator negotiation

FTC guidelines

Tools

Instagram Insights

YouTube Studio Analytics

UTM tagging

Asana or Trello

Google Data Studio

Canva

TikTok Creator Marketplace

Brandwatch

Sprinklr

Meta Business Suite

Job description

About the Opportunity

A fast-scaling marketing consultancy operating at the intersection of influencer ecosystems and global brand growth, we craft data-driven influencer campaigns that drive measurable engagement, conversions, and cultural relevance across Tier 1 and Tier 2 markets in India. Working with D2C startups, FMCG giants, and tech disruptors, we turn micro and macro creators into revenue engines—blending creativity, analytics, and platform fluency to scale impact.

Role & Responsibilities

• Identify, vet, and onboard high-impact influencers across Instagram, YouTube, and X (Twitter) aligned with brand KPIs and audience personas.
• Negotiate deliverables, timelines, and compensation with creators and their agencies—ensuring brand guidelines and FTC compliance.
• Design and execute end-to-end campaign plans—from brief ideation to performance tracking—using UTM parameters and platform-native analytics.
• Build and maintain a dynamic creator database segmented by niche, engagement rate, audience demographics, and content style.
• Collaborate with Creative and Analytics teams to optimize content formats, CTAs, and campaign sequencing for max ROI.
• Present campaign performance dashboards to clients and internal stakeholders, translating metrics into strategic recommendations.

Skills & Qualifications

• Must-Have
• Instagram Insights
• YouTube Studio Analytics
• Creator negotiation
• FTC guidelines
• UTM tagging
• Asana or Trello
• Google Data Studio
• Canva
• Preferred
• TikTok Creator Marketplace
• Brandwatch or Sprinklr
• Meta Business Suite

Benefits & Culture Highlights

• Work with India’s most innovative brands and creators shaping digital culture.
• Performance-based bonuses tied to campaign ROI and client retention.
• Collaborative, fast-paced environment with weekly creative sprints and learn-and-grow Fridays.