Senior Influencer Marketing Manager

Influencer.in; Gurugram District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Influencer.in in India seeks an experienced Influencer Marketing Lead to drive influencer campaigns across brands. You will identify, onboard, and manage influencers for performance campaigns, aligning with storefront goals.

You will negotiate terms, coordinate with internal teams, and ensure timely delivery while developing creative input and campaign planning. You will analyze results, generate actionable insights, and guide strategic campaign planning with clients.

Qualifications

• 6–10 years of experience in influencer marketing.
• Experience negotiating rates and terms with influencers.
• Excellent written and verbal communication skills.
• Experience maintaining professional relationships remotely.
• Strong planning skills for marketing campaigns.
• Ability to provide creative input across campaigns.

Responsibilities

• Lead, identify and onboard influencers on performance campaigns
• Match influencers with brands to maximize storefront performance
• Guide product and brand integration in influencers' content
• Coordinate and manage expectations for influencers and internal teams
• Negotiate terms with influencers and establish commercial agreements
• Monitor influencer performance and storefront metrics
• Analyze data and extract insights
• Generate reports with recommendations for campaign optimization
• Develop business-driving and communication strategies and assist clients with future planning

Skills

Influencer Marketing

Negotiation

Communication Skills

Remote Relationship Management

Campaign Planning

Creative Input

Job description

Influencer.in is India’s largest influencer marketing platform that connects brands with digital influencers. It’s an initiative of India's fastest-growing digital agency, Social Beat with 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified digital influencers across Instagram, Facebook, YouTube, Twitter, Amazon, Linkedin, Moj, TakaTaka, Clubhouse, and industry-specific platforms.

We aim to build ground-breaking products in India for the influencer and creator economy.

Website : https://www.influencer.in/

Role and Responsibilities

1. Lead, identify and proactively onboard influencers on performance campaigns
2. Understand and figure out how to maximize storefront performance by matching the right influencers with the right brands
3. Guide the discussion on product and brand integration in influencers' content.
4. Coordinate and manage expectations in terms of quality and timely delivery from influencers as well as from the internal team
5. Collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers.
6. Monitor and analyze influencer performance and achieve storefront metrics
7. Discern data and extract insightful observations
8. Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change for continuous improvement.
9. Developing business driving & communication strategies and assisting clients with future campaign planning.

An ideal candidate should have :

1. Prior experience of 6 to 10 years in Influencer Marketing
2. Experience in negotiating rates and terms with influencers
3. Excellent written and verbal communication skills
4. Experience with maintaining professional relationships remotely
5. Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.
6. Provide creative input across all campaigns and projects