Influencer Marketing Specialist

Influencer.in; Gurugram District; On-site; INR 350,000 - 550,000; Full time

Job summary

Influencer.in, Gurugram, is seeking an Influencer Marketing Specialist with 1.5–2 years of experience for a full-time, on-site role. The position focuses on identifying and onboarding influencers for performance campaigns, maximizing storefront performance, and guiding product-brand integration in influencer content.

The ideal candidate will excel in negotiation, maintain professional relationships remotely, and contribute creative input across campaigns.

Qualifications

• Minimum 1.5–2 years in influencer marketing.
• Experience negotiating rates and terms with influencers.
• Excellent written and verbal communication skills.
• Experience maintaining professional relationships remotely.
• Strong planning skills with clear steps from campaign creation to completion.
• Provide creative input across campaigns and projects.

Responsibilities

• Lead, identify and onboard influencers on performance campaigns.
• Understand and maximize storefront performance by matching influencers with brands.
• Guide discussions on product and brand integration in influencers' content.
• Coordinate and manage expectations for quality and timely delivery from influencers and internal team.
• Collaborate with internal stakeholders to negotiate terms and establish commercial and strategic agreements with influencers.
• Monitor and analyze influencer performance and storefront metrics.
• Discern data and extract insightful observations.
• Conduct post-mortems of campaigns and storefront performance; generate reports with insights and recommendations.
• Develop business-driving communication strategies and assist clients with campaign planning.

Skills

Influencer marketing

Negotiation

Campaign management

Communication

Remote relationship management

Job description

Influencer Marketing Specialist | Gurugram | 1.5 to 2 Years of experience | Full-time | On-site

Influencer.in is India’s largest influencer marketing platform that connects brands with digital influencers. It’s an initiative of India's fastest-growing digital agency, Social Beat with 200+ digital experts across India. With our web & app platform, we help brands create quality content and amplify the reach among the target audience by leveraging 70,000 verified digital influencers across Instagram, Facebook, YouTube, Twitter, Amazon, Linkedin, Moj, TakaTaka, Clubhouse, and industry-specific platforms.

We aim to build ground-breaking products in India for the influencer and creator economy.

Role and Responsibilities:

• 1. Lead, identify and proactively onboard influencers on performance campaigns
• 2. Understand and figure out how to maximize storefront performance by matching the right influencers with the right brands
• 3. Guide the discussion on product and brand integration in influencers' content.
• 4. Coordinate and manage expectations in terms of quality and timely delivery from influencers as well as from the internal team
• 6. Collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers.
• 7. Monitor and analyze influencer performance and achieve storefront metrics
• 8. Discern data and extract insightful observations
• 9. Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations, and strategic adjustments to drive change for
• 10. Developing business driving & communication strategies and assisting clients with future campaign planning.

An ideal candidate should have

• 1. Minimum 1.5 -2 years of relevant experience in influencer marketing
• 2. Experience in negotiating rates and terms with influencers
• 3.. Excellent written and verbal communication skills
• 4. Experience with maintaining professional relationships remotely
• 5. Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.
• 6. Provide creative input across all campaigns and projects