Assistant Manager - Influencer Marketing

Interactive Avenues; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading marketing firm in Mumbai is seeking an experienced influencer marketing professional to drive brand engagement through collaborations with social media influencers. The ideal candidate will have 3-5 years of experience in similar roles and will be responsible for managing influencer relationships, executing marketing campaigns, and analyzing performance metrics to optimize efforts. The position offers a vibrant work environment within the advertising services sector.

Qualifications

• 3-5 years of experience in influencer marketing or related fields.
• Strong understanding of social media platforms and trends.
• Ability to analyze campaign effectiveness and ROI.

Responsibilities

• Identify and research influencers suitable for brand campaigns.
• Establish and maintain relationships with influencers.
• Create and execute comprehensive influencer marketing campaigns.

Skills

Influencer relationship management

Campaign performance analysis

Negotiation skills

Digital marketing

Content creation

Job description

Job Description

Exp: 3-5 yrs

An influencer marketing job typically involves collaborating with social media influencers to promote a brand or product. Responsibilities may include:

• Identifying and researching suitable influencers based on target audience and brand objectives.
• Establishing and maintaining relationships with influencers, negotiating collaborations, and managing contracts.
• Developing influencer marketing strategies aligned with brand goals and marketing campaigns.
• Creating and executing influencer marketing campaigns, including content creation, distribution, and tracking.
• Monitoring and analyzing campaign performance and providing regular reports to assess ROI and effectiveness.
• Managing influencer communications, including briefing, content approval, and ensuring brand guidelines are followed.
• Staying updated on industry trends, emerging platforms, and best practices in influencer marketing.
• Collaborating with cross-functional teams, such as marketing, social media, and PR, to ensure cohesive brand messaging.
• Ensuring legal compliance and adherence to FTC guidelines for influencer partnerships.
• Continuously evaluating and identifying new opportunities to optimize influencer marketing efforts.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Advertising Services

Mumbai, Maharashtra, India