Influencer Marketing Manager

Tonic Worldwide; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Tonic Worldwide in Mumbai is seeking an experienced influencer marketing professional to lead end-to-end campaigns, from ideation to reporting. You will manage client communications, onboard creators, negotiate terms and oversee budgets to deliver high-quality content.

The role requires strong creator relationships, a track record of independent campaign execution, and the ability to work in a lean team with ownership mindset.

Qualifications

• 3–5 years of experience in influencer marketing, preferably in an agency setup.
• Strong understanding of the influencer ecosystem and established creator relationships.
• Experience handling campaigns independently from ideation to execution.
• Good negotiation, client servicing and budget management skills.
• Experience working across different campaign budgets, not just large-scale mandates.
• Commercially aware, resourceful and street-smart.
• Comfortable working as an individual contributor within a small team.
• Someone who takes ownership, finds solutions and gets things done.

Responsibilities

• Manage end-to-end influencer campaigns, from brief understanding and ideation to execution and reporting.
• Handle client servicing, communication and campaign coordination.
• Develop creative influencer-led concepts aligned with brand objectives.
• Identify, shortlist and onboard relevant creators across categories and platforms.
• Build and maintain strong relationships with influencers, talent managers and industry contacts.
• Lead creator negotiations, budget planning and commercials.
• Work across varied campaign budgets, from smaller, cost-effective campaigns to large-scale executions.
• Ensure smart budget utilisation without compromising on content quality or campaign outcomes.
• Manage campaign timelines, deliverables, content approvals and execution.
• Track campaign performance and ensure quality delivery.
• Stay updated on emerging creators, industry trends and new content formats.

Skills

Influencer marketing

Agency experience

Budget management

Client servicing

Negotiation

Cross-platform campaigns

Independent contributor

Job description

• Manage end-to-end influencer campaigns, from brief understanding and ideation to execution and reporting.
• Handle client servicing, communication and campaign coordination.
• Develop creative influencer-led concepts aligned with brand objectives.
• Identify, shortlist and onboard relevant creators across categories and platforms.
• Build and maintain strong relationships with influencers, talent managers and industry contacts.
• Lead creator negotiations, budget planning and commercials.
• Work across varied campaign budgets, from smaller, cost-effective campaigns to large-scale executions.
• Ensure smart budget utilisation without compromising on content quality or campaign outcomes.
• Manage campaign timelines, deliverables, content approvals and execution.
• Track campaign performance and ensure quality delivery.
• Stay updated on emerging creators, industry trends and new content formats.

What We're Looking For:

• 3–5 years of experience in influencer marketing, preferably in an agency setup.
• Strong understanding of the influencer ecosystem and established creator relationships.
• Experience handling campaigns independently from ideation to execution.
• Good negotiation, client servicing and budget management skills.
• Experience working across different campaign budgets, not just large-scale mandates.
• Commercially aware, resourceful and street-smart.
• Comfortable working as an individual contributor within a small team.
• Someone who takes ownership, finds solutions and gets things done.

What You Can Expect:

• Opportunity to work with exciting brands across categories.
• A hands‑on role with creative and executional ownership.
• A lean team environment with room to experiment and take initiatives.
• Significant scope for professional growth as the function scales.

Work Setup:

Mumbai | 5 days a week, work from office.