Influencer Marketing Manager

Growthan Media Private Limited; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A dynamic marketing firm is seeking a results-driven Influencer Marketing Manager to handle performance-focused global campaigns across India, the Middle East, and Southeast Asia. The ideal candidate will have proven experience in influencer marketing, particularly in finance, trading, and crypto, and should be comfortable negotiating with global creators. Strong communication and a performance-driven mindset are crucial for this role. Join a fast-growing environment offering long-term growth opportunities.

Qualifications

• Proven influencer marketing experience, preferably in Finance/Trading/Crypto.
• Strong communication and negotiation skills are essential.
• Hands-on experience managing multiple influencers and campaigns.

Responsibilities

• Identify, shortlist, onboard, and manage finance/crypto/fintech influencers.
• Negotiate commercials, deliverables, timelines, and performance expectations.
• Track performance and optimize campaigns for ROI and KPIs.

Skills

Influencer marketing experience

Strong communication skills

Negotiation skills

Experience with Instagram

Experience with YouTube

Experience with Telegram

Job description

We’re looking for a results-driven Influencer Marketing Manager with strong exposure to finance, trading, crypto, and Web3 influencers to manage performance-focused global campaigns across India, Middle East, and South East Asia.

Key Responsibilities

• Identify, shortlist, onboard, and manage finance/crypto/fintech influencers & KOLs
• Source influencers via Instagram, YouTube, and Telegram
• Evaluate creators based on engagement, audience quality, geography, and past collaborations
• Negotiate commercials, deliverables, timelines, and performance expectations
• Execute campaigns (reels, stories, YouTube videos, live sessions, Telegram posts)
• Manage content calendars, tracking links, creatives, and timely deliveries
• Build long-term relationships with high-performing influencers
• Act as the main point of contact and handle coordination/conflict resolution
• Track performance (views, engagement, clicks, conversions, ROI) and optimize campaigns
• Stay updated with influencer, crypto, trading, and Web3 trends
• Ensure influencer content complies with platform policies and financial ad guidelines

Requirements

• Proven influencer marketing experience (Finance / Trading / Crypto preferred)
• Strong communication and negotiation skills
• Hands-on experience with Instagram, YouTube, Telegram
• Ability to manage multiple influencers and campaigns
• Comfortable working with global creators
• Performance-driven mindset focused on ROI & KPIs

Good to Have

• Experience with crypto exchanges, Web3 startups, fintech or trading brands
• Existing network of finance/trading influencers
• Knowledge of influencer tracking tools
• Opportunity to work with global finance & Web3 brands
• Fast-growing, performance-driven environment
• Long-term growth and leadership opportunities