Influencer Marketing Specialist

HiveMinds; Bengaluru; Vor Ort; INR 400.000 - 700.000; Vollzeit

Zusammenfassung

HiveMinds in Bengaluru is seeking an Influencer Marketing Executive to join our digital marketing team. You will plan and execute influencer campaigns, identify suitable creators, and manage relationships with influencers, agencies, and talent managers.

You will coordinate campaigns end-to-end, negotiate terms, track performance, and ensure content aligns with brand guidelines. The role requires strong communication skills and the ability to handle multiple campaigns simultaneously.

Qualifikationen

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 1–3 years of experience in influencer marketing, digital marketing, or agency environments.
• Experience working with brands, creators, influencer agencies, or talent managers preferred.
• Excellent communication, negotiation, and relationship-management skills.

Aufgaben

• Plan and execute influencer marketing campaigns across Instagram, YouTube, and other platforms.
• Identify influencers based on brand requirements, audience, and objectives.
• Build and maintain relationships with influencers, agencies, and talent managers.
• Coordinate campaigns from brief to content delivery and publishing.
• Track performance and report on reach, engagement, views, and conversions.
• Ensure content aligns with brand guidelines and campaign goals.
• Collaborate with creative, account management, and performance marketing teams.
• Monitor trends to identify new creators and opportunities.
• Manage multiple campaigns with timely delivery.

Kenntnisse

Influencer marketing

Social media platforms

Campaign execution

Negotiation

Relationship management

Analytics

Campaign tracking

Presentation skills

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Influencer marketing tools/platforms

Jobbeschreibung

We are looking for a creative and result-oriented Influencer Marketing Executive to join our digital marketing team. The ideal candidate should have a strong understanding of influencer marketing, social media platforms, creator partnerships, and campaign execution.

Key Responsibilities

• Plan and execute influencer marketing campaigns across Instagram, YouTube, and other relevant platforms.
• Identify and research relevant influencers/creators based on brand requirements, audience, category, and campaign objectives.
• Build and maintain strong relationships with influencers, agencies, and talent managers.
• Coordinate with influencers throughout the campaign lifecycle, from brief sharing to content delivery and publishing.
• Negotiate commercials, deliverables, timelines, and campaign terms with influencers.
• Prepare influencer shortlists and campaign proposals based on client requirements.
• Track campaign performance and prepare reports covering reach, engagement, views, clicks, and other relevant KPIs.
• Ensure influencer content is aligned with brand guidelines and campaign objectives.
• Coordinate with internal creative, account management, and performance marketing teams.
• Monitor social media and influencer trends to identify new creators and opportunities.
• Manage multiple campaigns simultaneously while ensuring timely delivery.

Required Skills

• Strong understanding of influencer marketing and social media platforms.
• Good knowledge of Instagram, YouTube, and emerging creator platforms.
• Strong communication, negotiation, and relationship-management skills.
• Good understanding of influencer metrics such as reach, engagement rate, views, impressions, and conversions.
• Strong research and analytical skills.
• Ability to manage multiple campaigns and meet deadlines.
• Good presentation and client-management skills.
• Knowledge of influencer marketing tools/platforms will be an added advantage.

Preferred Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 1–3 years of experience in influencer marketing, digital marketing, social media, or an agency environment.
• Experience working with brands, creators, influencer agencies, or talent management companies will be preferred.