Influencer Marketing Manager

Growth Heist; Delhi; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Growth Heist is seeking an experienced Influencer Marketing Lead to own and scale creator partnerships across platforms like Instagram and YouTube. You will lead a team, design strategy, and drive performance metrics that matter to the business.

This role sits at the nexus of brand storytelling and performance marketing, requiring strong negotiation, data analytics, and the ability to build scalable playbooks for high-volume creator campaigns.

Qualifications

• 5–8+ years in influencer marketing or brand marketing.
• Experience with beauty/personal care brands preferred.
• Proven ability to manage 100+ influencers per month.
• Strong leadership and mentorship.
• Data-driven with ROI focus.

Responsibilities

• Own end-to-end influencer strategy across Instagram, YouTube and creator channels.
• Drive campaigns to meet awareness, engagement and performance goals.
• Lead and mentor a team of influencer marketing executives.
• Analyze campaigns, optimize creator selection and media efficiency.
• Develop scalable processes and dashboards for performance tracking.

Skills

Influencer Marketing

Creator Partnerships

Brand Marketing

Leadership

Analytics

Negotiation

Stakeholder Management

Paid Media

Campaign Management

Beauty & Personal Care

Job description

About Us

We are a fast-growing, venture-backed consumer brand dedicated to elevating everyday personal care. Backed by marquee institutional investors, family offices, and celebrated entrepreneurs, we believe in adding tangible value to the lives of everyday consumers while remaining deeply conscious of our environmental impact. As we rapidly scale, we are looking for an experienced and highly driven Influencer Marketing Lead to own, build, and scale our creator partnerships function.

About The Role

In this highly strategic role, you will be responsible for leading a team of influencer marketing executives, driving creator partnerships at scale, and delivering key business and performance metrics across all influencer-led campaigns. You will sit at the intersection of brand awareness, creative storytelling, and performance marketing.

Key Responsibilities

Influencer Strategy & Execution

• Own the end-to-end influencer marketing strategy across platforms such as Instagram, YouTube, and emerging creator channels.
• Drive monthly influencer campaigns to achieve business objectives, including awareness, engagement, and performance marketing outcomes.
• Build and maintain strong relationships with influencers, talent managers, and creator agencies.
• Identify, onboard, negotiate, and manage creators across nano, micro, macro, and celebrity categories.

Team Management

• Lead, mentor, and manage a team of influencer marketing executives.
• Establish processes, workflows, and performance benchmarks for the influencer team.
• Ensure the timely execution of campaigns and the achievement of monthly influencer deliverables.

Performance & Analytics

• Own key influencer marketing metrics, including:
  • Number of Videos Published
  • Cost per View (CPV)
  • Cost per Comment (CPC)
  • Ad CTR (Click-Through Rate)
  • Ad Hook Rate
  • Engagement Metrics
  • Creator Performance Tracking
• Analyze campaign performance and continuously optimize creator selection, content quality, and media efficiency.
• Work closely with Growth and Performance Marketing teams to identify high-performing influencer content for paid ads.

Content & Creative Excellence

• Guide creators on content briefs, messaging, and brand positioning.
• Ensure content quality aligns with brand guidelines while maintaining the creator’s authentic voice.
• Collaborate with Creative, Brand, and Performance Marketing teams to improve overall content effectiveness.

Process & Scale

• Develop scalable systems and playbooks to manage large creator volumes efficiently.
• Build reporting frameworks and dashboards for influencer performance tracking.
• Stay up-to-date with creator trends, platform algorithm updates, and competitor activities.

Required Skills & Qualifications

• 5-8+ years of experience in Influencer Marketing, Creator Partnerships, or Brand Marketing.
• Prior experience working with Beauty & Personal Care, Cosmetics, Skincare, Haircare, Wellness, FMCG, or Home Care brands is highly preferred.
• Scale of Execution: Proven experience managing high-velocity campaigns involving 100+ influencers/creators per month.
• Leadership: Demonstrated experience leading, mentoring, and scaling internal teams.
• Technical Knowledge: Strong understanding of influencer economics, content performance metrics, and paid media integration.
• Soft Skills: Excellent negotiation, stakeholder management, and relationship-building skills.
• Analytical Rigor: A deeply data-driven mindset with strong analytical capabilities to measure ROI and optimize spend.