Assistant Manager - Influencer Marketing

thedeconstruct.in; Bengaluru; Presencial; INR 600 000 - 900 000; Tempo integral

Resumo da oferta

Deconstruct, a science-backed skincare brand, is seeking an Assistant Manager – Influencer Marketing to own the influencer function end-to-end in Bangalore. You will shape campaign strategy, build scalable creator programs, and translate performance data into growth levers while partnering with Brand, Category, Marketplace, and Website teams.

The role requires 3–5 years in influencer marketing, strong negotiation, and excellent communication to lead briefs, onboarding, payments, and content

Qualificações

• 3–5 years of experience in influencer marketing or related role.
• Ability to manage end-to-end influencer campaigns from strategy to execution.
• Strong analytical mindset with comfort in performance metrics and reporting.

Responsabilidades

• Own monthly and quarterly influencer campaign planning, including channel mix and budget allocation.
• Develop influencer briefs aligned to product launches and performance goals.
• Onboard and manage a scalable roster of nano, micro, and macro influencers; oversee contracts and content delivery.
• Own CPV/ROI targets and produce clear performance reports for leadership.
• Collaborate with Brand, Category, Marketplace, and Website teams to ensure campaigns are integrated and impactful.
• Coordinate with Finance for influencer payments and compliance.
• Lead community listening to surface actionable product and communication insights.

Descrição da oferta de emprego

3-5 years

Full-Time

Job Title: Assistant Manager – Influencer Marketing

Location: Bangalore | Experience: 3–5 years

Deconstruct is a science-backed skincare brand focused on transparent, effective formulations. Built for today's informed consumers, we simplify skincare with ingredient-led products and honest communication.

Role Overview:

We're looking for a sharp, ownership-driven Assistant Manager to lead our influencer marketing function end-to-end. You will own campaign strategy and execution, build scalable influencer programs, and translate performance data into actionable growth levers — all while collaborating closely with Brand, Category, Marketplace, and Website teams.

Key Responsibilities:

• Own monthly and quarterly influencer campaign planning — including channel mix, creator tiers, content formats, and budget allocation


• Develop influencer briefs aligned to product launches, brand moments, and performance goals


• Proactively identify whitespace opportunities across platforms (Instagram, YouTube, Moj, etc.)

Influencer Management

• Build and manage a scalable roster of nano, micro, and macro influencers across relevant categories


• Lead end-to-end onboarding, relationship management, and contract negotiations


• Ensure timely and high-quality content delivery across all campaigns

Performance & Analytics

• Own CPV and ROI targets; analyze campaign data to continuously optimize spend and creator mix


• Maintain rigorous tracking hygiene (M/W/F updates) and produce clear performance reports for leadership


• Track competitor influencer activities and distill market intelligence into strategic recommendations

Cross-functional Collaboration

• Partner with Brand, Category, Marketplace, and Website teams to ensure influencer campaigns are well-integrated and drive measurable outcomes


• Coordinate with Finance for timely influencer payments and compliance


• Lead customer calls and community listening to surface actionable product and communication insights


• Champion new tools, platforms, and workflows that improve team efficiency and output quality

What You Own:

• Campaign strategy and on-time execution


• Creator relationships and roster quality


• Performance reporting accuracy and cadence


• Payment and contract operations


• Insight generation from data and consumer interactions

Skills Required:

• Strong grounding in influencer marketing platform dynamics, creator economics, content trends


• Proven ability to manage multiple campaigns simultaneously with high execution standards


• Analytical mindset with comfort in performance metrics and reporting


• Excellent communication, stakeholder management, and attention to detail


• Experience managing budgets and vendor/creator relationships independently