Influencer Marketing Manager

Woways; Hyderabad; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

Woways is seeking an Influencer Marketing Manager to build and manage a creator network that expands brand reach, engagement and conversions. You will plan and execute end-to-end campaigns, onboard influencers across Instagram, YouTube, LinkedIn and other platforms, and negotiate deliverables and budgets.

Ideal candidates have 1–3+ years in influencer or social media marketing, a strong network, and the ability to analyse campaign metrics and trends to drive results.

Qualifications

• Must have 1–3+ years in influencer or social media marketing.
• Strong ability to identify and engage influencers.
• Comfort with campaign metrics and reporting.

Responsibilities

• Plan and execute end-to-end influencer campaigns.
• Onboard influencers across multiple platforms.
• Negotiate deliverables, timelines and budgets.
• Brief creators and review content before launch.
• Maintain relationships with nano to macro influencers.
• Track trends and generate campaign ideas.
• Measure reach, engagement, leads and ROI; present reports.
• Coordinate with digital marketing, content and sales teams.

Skills

Influencer sourcing

Negotiation

Analytics

Relationship management

Education

Bachelor's degree in Marketing/Mass Com/Media

Job description

We are hiring an Influencer Marketing Manager with deep knowledge of influencer campaigns and a sharp eye for social media trends. The role will build and manage a strong creator network that grows our brand reach, engagement and conversions.

Key Responsibilities

• Plan and execute end-to-end influencer marketing campaigns aligned with business goals.
• Identify, evaluate and onboard relevant influencers and creators across Instagram, YouTube, LinkedIn and other platforms.
• Negotiate deliverables, timelines and commercials, and manage agreements with influencers and agencies.
• Brief creators on campaign objectives and review content before it goes live.
• Build and maintain long-term relationships with a database of nano, micro and macro influencers.
• Track social media trends, viral formats and platform updates, and turn them into campaign ideas.
• Measure campaign results such as reach, engagement, leads and ROI, and present performance reports.
• Manage campaign budgets and coordinate with the digital marketing, content and sales teams.

Required Skills & Qualifications

• Bachelors degree in Marketing, Mass Communication, Media or a related field.
• 1–3+ years of experience in influencer marketing, social media marketing or a creator agency.
• Strong network or proven ability to source and engage influencers.
• Keen knowledge of social media trends, Reels/Shorts culture and platform algorithms.
• Excellent negotiation, communication and relationship-management skills.
• Ability to analyse campaign metrics and use influencer discovery or tracking tools.

Preferred Skills

• Experience with EdTech, education or tech-related creators.
• Familiarity with regional (Telugu, Hindi) influencer ecosystems.
• Basic content creation or video editing skills.