Influencer Marketing Manager

Qrata; Bengaluru; Vor Ort; INR 900.000 - 1.500.000; Vollzeit

Zusammenfassung

Qrata Pvt. Ltd.

in Bengaluru seeks a hands-on influencer/creator marketing specialist to build a scalable, creator-led acquisition channel that drives discovery, first purchases, and repeat transactions. You will identify creators, manage outreach and negotiations, develop repeatable formats across YouTube, Instagram and other platforms, and measure performance with tracked links and referral codes to optimize CAC and incrementality.

Qualifikationen

• Hands-on experience executing influencer or creator marketing campaigns.
• Strong understanding of creator selection, pricing, negotiations, and campaign economics.
• Ability to evaluate content quality and identify creators who can genuinely influence consumer behaviour.
• Experience tracking campaign performance beyond views, reach, and engagement.
• Strong communication, relationship-building, and execution skills.

Aufgaben

• Identify creators based on audience relevance, content quality, engagement, and commercial potential.
• Own creator sourcing, outreach, negotiations, briefs, execution, and relationship management.
• Develop repeatable campaign formats across YouTube, Instagram, and other relevant platforms.
• Experiment with creator-led product discovery, seller stories, reviews, referral programmes, and category-specific content.
• Measure creator performance using tracked links, referral codes, attributed transactions, CAC, and incrementality where feasible.
• Build a repeatable creator acquisition model rather than relying on one-off influencer campaigns.

Kenntnisse

Influencer marketing

Creator outreach

Negotiations

Campaign measurement

Content evaluation

Communication

Jobbeschreibung

Build a scalable creator-led acquisition channel that uses trusted voices, compelling content and community distribution to drive discovery, first purchases, and repeat transactions.

Key responsibilities

Identify creators based on audience relevance, content quality, engagement, and

commercial potential.

Own creator sourcing, outreach, negotiations, briefs, execution, and relationship

management.

Develop repeatable campaign formats across YouTube, Instagram, and other

relevant platforms.

Experiment with creator-led product discovery, seller stories, reviews, referral

programmes, and category-specific content.

Measure creator performance using tracked links, referral codes, attributed

transactions, CAC, and incrementality where feasible.

Build a repeatable creator acquisition model rather than relying on one-off influencer

campaigns.

Must-have profile

Hands-on experience executing influencer or creator marketing campaigns.

Strong understanding of creator selection, pricing, negotiations, and campaign

economics.

Ability to evaluate content quality and identify creators who can genuinely influence

consumer behaviour.

Experience tracking campaign performance beyond views, reach, and engagement.

Strong communication, relationship-building, and execution skills.

Preferred backgrounds

Consumer startups

D2C and e-commerce brands

Creator-led consumer businesses

Agencies where the candidate personally owned campaign strategy and performance