Director - Activation

Publicis Groupe; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Publicis Groupe in Mumbai, India seeks an experienced senior influencer marketer to lead activations, creator partnerships, and end-to-end campaign execution across brands and platforms.

You will manage high-value creator relationships, drive strategy, and mentor teams to deliver impactful campaigns while aligning with client objectives and KPIs.

Qualifications

• 8-10 years of experience in Influencer Marketing, Creator Partnerships, Digital Marketing, or Integrated Brand Campaigns.
• Proven experience leading large-scale influencer campaigns and managing high-value creator relationships.
• Strong understanding of social media platforms, creator ecosystems, and branded content best practices.
• Experience managing multiple campaigns, stakeholders, and teams simultaneously.
• Strong commercial acumen with experience handling negotiations and influencer contracts.
• Excellent communication, presentation, stakeholder management, and problem-solving skills.

Responsibilities

• Lead end-to-end influencer marketing campaigns across platforms including Instagram, YouTube, LinkedIn, and emerging social channels.
• Own campaign planning, execution, and delivery aligned with client objectives and brand KPIs.
• Build and nurture relationships with influencers, talent agencies, management firms, and creator networks.
• Drive creator identification, onboarding, and partnership strategies across categories.
• Lead campaign negotiations, commercials, contracts, and creator engagement processes.
• Oversee campaign timelines, approvals, content reviews, deliverables, and posting schedules.
• Collaborate with strategy, creative, media, production, and client servicing teams to ensure seamless execution.
• Develop creator-first campaign strategies, content frameworks, and creator scripts.
• Mentor junior team members on campaign execution and creator management best practices.
• Monitor performance and provide insights, optimizations, and post-campaign analyses.
• Present campaign updates and performance reports to stakeholders.
• Stay updated on industry trends and creator economy shifts.

Skills

Influencer marketing

Campaign management

Client management

Creator ecosystem development

Team collaboration

Commercial negotiations

Communication

Analytics & reporting

Tools

MS Excel

Google Sheets

Job description

Role Overview

We are looking for an experienced and strategic senior influencer marketer to lead influencer activations, creator partnerships, and campaign execution across brands and platforms. The candidate will be responsible for driving end-to-end influencer marketing initiatives, managing high-value creator relationships, overseeing campaign delivery, and contributing to creator-led content and strategy.

The ideal candidate should have extensive experience in influencer marketing, campaign management, team collaboration, client management, and creator ecosystem development, with the ability to independently lead large-scale campaigns from ideation to execution.

Key Responsibilities

• Lead end-to-end influencer marketing campaigns across Instagram, YouTube, LinkedIn, and emerging social platforms.
• Own campaign planning, execution, and delivery while ensuring alignment with client objectives and brand KPIs.
• Build and nurture strong relationships with influencers, talent agencies, management firms, and creator networks.
• Drive creator identification, selection, onboarding, and partnership strategies across categories.
• Lead campaign negotiations, commercials, contracts, and creator engagement processes.
• Oversee campaign timelines, approvals, content reviews, deliverables, and posting schedules.
• Collaborate closely with strategy, creative, media, production, and client servicing teams to ensure seamless campaign execution.
• Develop creator-first campaign strategies, content frameworks, and creator scripts.
• Mentor and guide junior team members on campaign execution and creator management best practices.
• Monitor campaign performance and provide actionable insights, optimizations, and post-campaign analyses.
• Present campaign updates, recommendations, and performance reports to internal and external stakeholders.
• Stay abreast of industry trends, platform developments, creator economy shifts, and emerging content formats.

Requirements

• 8-10 years of experience in Influencer Marketing, Creator Partnerships, Digital Marketing, or Integrated Brand Campaigns.
• Proven experience leading large-scale influencer campaigns and managing high-value creator relationships.
• Strong understanding of social media platforms, creator ecosystems, and branded content best practices.
• Experience managing multiple campaigns, stakeholders, and teams simultaneously.
• Strong commercial acumen with experience handling negotiations and influencer contracts.
• Excellent communication, presentation, stakeholder management, and problem-solving skills.
• Proficiency in MS Excel, Google Sheets, campaign tracking, and reporting tools.
• Agency experience is highly preferred.

Preferred Skills

• Established network of creators, talent managers, agencies, and industry partners.
• Strong understanding of influencer campaign measurement, analytics, and reporting.
• Experience managing and mentoring teams.
• Knowledge of influencer marketing platforms and creator management tools.
• Ability to translate brand objectives into creator-led content strategies.