Influencer marketing associate

CAREER BLOC; Delhi; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Collaborative marketing environment

Access to analytics tools

Cross-functional mentorship

Job summary

A dynamic marketing firm in Delhi is seeking an Influencer Marketing Specialist to drive end-to-end influencer campaigns. The role involves sourcing and engaging creators across Instagram, TikTok, and YouTube, developing campaign briefs, and managing influencer relationships. The ideal candidate will demonstrate strong negotiation and performance analytics skills in a collaborative environment. This full-time position offers clear career progression and immediate impact on growth metrics.

Qualifications

• Influencer Outreach
• Influencer Relationship Management
• Campaign Briefing
• Contract Negotiation
• Instagram
• TikTok
• Google Analytics
• Meta Ads Manager

Responsibilities

• Source and engage creators across platforms for campaigns.
• Develop campaign briefs aligned to marketing objectives.
• Manage influencer relationships from outreach to payment.
• Collaborate with content and marketing teams for integration.
• Track campaign performance using analytics dashboards.
• Maintain a creator roster and campaign calendar.

Skills

Influencer Outreach

Influencer Relationship Management

Campaign Briefing

Contract Negotiation

Instagram

TikTok

Google Analytics

Meta Ads Manager

Tools

GRIN

Upfluence

YouTube

Job description

Base pay range

Role Title: Influencer Marketing Specialist (On-site, India)

About The Opportunity Join a revenue-driven marketing team focused on creator-led growth and employer-brand amplification. This on-site role drives end-to-end influencer campaigns—identifying creators, briefing content, negotiating partnerships, and measuring impact to accelerate user acquisition and brand trust.

Role & Responsibilities

• Source and engage micro-to-macro creators across Instagram, TikTok and YouTube to support demand-generation and employer-brand campaigns.
• Develop clear campaign briefs and creative guidelines aligned to marketing objectives, timelines, and KPIs.
• Manage end-to-end influencer relationships: outreach, negotiation, contracting, content approval, and payment coordination.
• Collaborate with content, performance marketing, and product teams to integrate creator content into paid and organic funnels.
• Track campaign performance using analytics dashboards; measure reach, engagement, conversions and ROI, and recommend optimization actions.
• Maintain a creator roster and campaign calendar; document learnings and scale repeatable processes for faster launches.

Skills & Qualifications

Must-Have

• Influencer Outreach
• Influencer Relationship Management
• Campaign Briefing
• Contract Negotiation
• Instagram
• TikTok
• Google Analytics
• Meta Ads Manager

Preferred

• GRIN
• Upfluence
• YouTube

Benefits & Culture Highlights

• On-site, collaborative marketing environment with clear career progression into senior creator or performance roles.
• Data-driven culture: access to analytics tools, campaign budgets, and cross-functional mentorship.
• Hands-on ownership of end-to-end influencer programs that directly impact growth metrics.

Location: On-site — India. If you are a proactive creator marketer who combines negotiation skills with performance analytics and a deep understanding of creator ecosystems, apply to join the team and help scale creator-led growth.

Seniority level

Associate

Employment type

Full-time

Job function

Other

Industries

IT Services and IT Consulting