High End Specialist

AB InBev; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading beverage company in Mumbai is looking for a candidate responsible for introducing new brands and achieving sales, revenue, and market share targets. The role involves planning, implementing marketing initiatives, and managing key relationships with distributors. Ideal applicants should possess a degree and 3-6 years of sales experience, preferably within the Alco Bev industry. Strong communication and negotiation skills are crucial. Join us and accept the challenge!

Qualifications

• 3-6 years of experience in relevant fields.
• Experience in Sales/Key Accounts/Institutionalized/Modern Trade Sales in the Alco Bev industry preferred.

Responsibilities

• Plan and forecast sales and market share targets.
• Achieve specific brand distribution and innovation targets.
• Manage sales discounts to meet targets.
• Oversee operational relationships with High-End distributors.
• Handle regulatory issues and build local connections.
• Support marketing initiatives and asset allocation.
• Develop new markets for growth.

Skills

Excellent communication skills

Presentation skills

Negotiation skills

Detailed and disciplined approach

Customer orientation

Education

Graduation (any degree)

Post Graduation or Diploma/Degree in Communication/Public Relations/Hotel Management or MBA in Sales/Marketing

Job description

Responsible for introducing new brands in the market and achieving Sales, Revenue, Distribution, and market share targets through improved sales force effectiveness, capitalization of new opportunities, and providing effective support for the implementation of marketing activities for High-End On-Premises channels.

Key Tasks & Accountabilities

• Plan and forecast sales and market share targets for the defined region on an annual, 3 months rolling, and monthly basis
• Delivery of specific brand distribution and Innovation targets across the consumer and distribution point of contact
• Develop and manage sales discounts effectively to achieve sales and market share targets, ensure timely settlement of discounts, and adherence to discount budgets
• Manage the operational relationship with High-End distributors/service providers within the states and handled
• Responsible for managing key regulatory issues and establishing strong connections with local government and other stakeholders which can be leveraged in managing the regulatory environment
• Plan and support the implementation of all marketing initiatives in the trade. Responsible for planning any company’s asset allocation and ensuring the assets are in place as per the approved plan
• Develop and maximize utilization of the sales operations budget including monitoring trade spends, travel expenses, scheme spending, etc.
• Develop new markets to achieve growth and penetration targets

Required Knowledge, Skills & Attributes

Education & Experience

• Graduation (any degree) with 3-6 years of experience
• Ideal – Post Graduation or Diploma/Degree in Communication/Public Relations/Hotel Management or MBA in Sales/Marketing with 2-5 years’ experience
• Experience in Sales/Key Accounts/Institutionalized/Modern Trade Sales in the Alco Bev industry will be preferred

Skills & Knowledge

• Excellent communication, presentation, and negotiation skills
• Focused, detailed, and disciplined approach to tasks

Personal Attributes

• Solution-oriented and positive attitude
• Exceptional customer orientation
• Fast-mover, quick to adapt
• Flexibility and resilience in a fast-moving environment
• Integrity and professionalism

Quench your thirst for success. Come, accept the challenge!