Senior Sales Executive

Carlsberg; Hyderabad; On-site; INR 300,000 - 420,000; Full time

Job summary

Carlsberg in Hyderabad is seeking a Field Sales professional to ensure correct brand presentation, implement promotions, and drive stock rotation across designated outlets. You will sell in new SKUs, manage distributors, and pursue new business avenues, while tracking competitors and maintaining timely collections.

The role requires maintaining stock levels, reporting activities, and building strong retailer relationships to enable sell-in of programs and achieve defined sales targets.

Qualifications

• Adherence to highly regulated and complex industry.
• Channel Management.
• Category Management.
• Customer Management.
• Insights into Winning Strategies.
• Commercial Business Understanding.

Responsibilities

• Correct distribution and proper presentation of our company brands according to the standards set from time to time.
• Implementation of promotions.
• Selling in of new brands and SKUs.
• Ensuring proper level of stock and stock rotation
• Sales targets as defined by the company.
• Manage distributors/ dealers.
• Identify newer avenues of business
• Responsible for collection in time and follow-up of outstandings
• To ensure a healthy realization of the sales volume activities.
• Track competition volumes and monitor competitor activities to evaluate brand performance.
• Ensure Brand Basics of brands across all channels
• Within a designated area of coverage, visit the outlets according to the visitation schedule agreed with his supervisor
• To ensure that the outlets carry the prioritized portfolio of SKUs
• To ensure that the outlets maintain sufficient stock levels (on shelf and in storage) to sustain the expected pace of sales
• To merchandise the outlet according to the standards set
• To handle product and trade complaints in a professional manner
• To give market feedback to his supervisor.
• To build and maintain strong relationship with outlets in order to derive mutually beneficial gains and to enable the sell in of our various programs
• To report accurately on the activities and actions that he has undertake

Skills

Adherence to regulated industry

Channel Management

Category Management

Customer Management

Insights into Winning Strategies

Commercial Business Understanding

Job description

Role & responsibilities

• Correct distribution and proper presentation of our company brands according to the standards set from time to time.


• Implementation of promotions,


• Selling in of new brands and SKUs.


• Ensuring proper level of stock and stock rotation


• Sales targets as defined by the company.


• Manage distributors/ dealers.


• Identify newer avenues of business


• Responsible for collection in time and follow-up of outstandings


• To ensure a healthy realization of the sales volume activities.


• Track competition volumes and monitor competitor activities to evaluate brand performance.


• Ensure Brand Basics of brands across all channels


• Within a designated area of coverage, visit the outlets according to the visitation schedule agreed with his supervisor


• To ensure that the outlets carry the prioritized portfolio of SKUs


• To ensure that the outlets maintain sufficient stock levels (on shelf and in storage) to sustain the expected pace of sales


• To merchandise the outlet according to the standards set


• To handle product and trade complaints in a professional manner


• To give market feedback to his supervisor.


• To build and maintain strong relationship with outlets in order to derive mutually beneficial gains and to enable the sell in of our various programs


• To report accurately on the activities and actions that he has undertake

Preferred candidate profile

• Adherence to highly regulated and complex industry


• Channel Management


• Category Management


• Customer Management


• Insights into Winning Strategies


• Commercial Business Understanding