Area Sales Executive (On-trade)

Inbrew Beverages Private Limited; Gurugram District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Inbrew Beverages Private Limited is seeking a dynamic sales professional to lead on-trade growth in Gurugram. You will drive outlet presence, ensure menu placements, and secure repeat orders across bars, pubs, restaurants, and hotels.

The role requires an MBA/PGDM and 3+ years in Alcobev/FMCG, with exceptional communication, negotiation, and planning skills to expand market share and improve distribution. Travel may be required.

Qualifications

• MBA/PGDM from reputed B School.
• 3+ years experience in Alcobev/FMCG space.
• Outstanding written and verbal communication skills.
• Ability to influence people and negotiate effectively.
• Ability to create budgets and sales reports.
• Strong organisational and planning skills.

Responsibilities

• Actively drive sales growth within the on-trade channel by building outlet presence and increasing listings.
• Strengthen brand visibility through activations, promotions, and in-outlet engagement.
• Build and manage relationships with bar managers, outlet owners, and staff.
• Coordinate with distributors to maintain stock and menu presence.
• Implement territory sales plans, visit outlets, and track secondary sales targets.
• Track competitor activities and share insights with the team.
• Collaborate with marketing, supply chain, and distributor teams for promotions and fulfillment.
• Ensure compliance with policies and responsible service guidelines at all outlets.

Skills

Sales & Negotiation

Communication

Influence & Persuasion

Budgeting & Reporting

Territory Management

Outlet Relationship Building

Education

MBA/PGDM

Job description

Actively drive sales growth within the on-trade channel (bars, pubs, restaurants, hotels) by building strong outlet-level presence and increasing product listings, menu placements, and repeat orders.

• Strengthen Brand Visibility & Activation

  Ensure high brand visibility across outlets through effective execution of branding elements, activations, promotions, and in-outlet engagement initiatives to enhance consumer recall and preference.

• Build and Manage Outlet Relationships

  Develop and maintain strong relationships with key stakeholders including bar managers, outlet owners, and staff to influence pouring, placements, and recommendations.

• Ensure Product Availability & Menu Presence

  Coordinate with distributors and outlets to maintain optimum stock levels, ensure consistent product availability, and secure visibility in bar menus and back bar displays.

• Implement territory sales plans by regularly visiting outlets, generating orders, tracking secondary sales, and ensuring achievement of assigned sales and distribution targets.

• Track competitor activities, pricing, promotions, and consumer preferences within the on-trade channel, and share actionable insights with the team.

• Collaborate with Internal Teams

  Work closely with marketing, supply chain, and distributor teams to ensure seamless execution of promotions, activations, and supply fulfilment.

• Ensure Compliance & Brand Standards

  Adhere to company policies, legal regulations, and responsible service guidelines while ensuring brand representation is consistent and professional across all outlets.

Qualifications, Experience & Skills

Education:

MBA/ PGDM from reputed B School

Experience:

3+ years experience

Alcobev/ FMCG space

• Outstanding written and verbal communication skills
• Ability to influence people
• High-level sales and negotiation skills
• Ability to create budgets and sales reports
• Strong organisational and planning skills

Travel

This job may require travelling

Invitation to Join

Inbrew Beverages is a leading alcobev organization with a proud 50-year legacy in the alcoholic beverages industry. We value talent, foster continuous development, and are committed to building a dynamic, growth-driven culture.

We are an equal opportunity employer and value diversity.