Territory Sales Executive

AB InBev India; Thane; On-site; INR 600,000 - 1,200,000; Full time

Job summary

AB InBev India is seeking a Sales and Marketing professional responsible for introducing new brands in the market. The role involves planning and forecasting sales, managing distributor relationships, and implementing marketing initiatives. Ideal candidates should possess a graduate degree, with a preference for those having 2-5 years experience in the Alco Bev industry. Skills in communication, presentation, and negotiation are essential. High energy and a solution-oriented attitude are key personal attributes for this fast-paced environment.

Qualifications

• 3-6 years of experience in sales.
• Experience in Alco Bev industry preferred.
• Ideal candidates should have an MBA or relevant postgraduate qualification.

Responsibilities

• Plan and forecast sales and market share targets.
• Manage operational relationships with distributors.
• Implement marketing initiatives in the trade.
• Develop new markets to achieve growth.

Skills

Excellent communication

Presentation skills

Negotiation skills

Detail-oriented

Customer orientation

Education

Graduation (any degree)

Post Graduation or Diploma/Degree in Communication/Public Relations/Hotel Management or MBA in Sales/Marketing

Job description

Responsible for introducing new brands in the market and achieving Sales, Revenue, Distribution, and market share targets through improved sales force effectiveness, capitalization of new opportunities, and providing effective support for the implementation of marketing activities for High-End On-Premises and Off-Premises channels.

Key Tasks & Accountabilities

• Plan and forecast sales and market share targets for the defined region on an annual, 3 months rolling, and monthly basis
• Delivery of specific brand distribution and Innovation targets across the consumer and distribution point of contact
• Develop and manage sales discounts effectively to achieve sales and market share targets, ensure timely settlement of discounts, and adherence to discount budgets
• Manage the operational relationship with High-End distributors/service providers within the states and handled
• Responsible for managing key regulatory issues and establishing strong connections with local government and other stakeholders which can be leveraged in managing the regulatory environment
• Plan and support the implementation of all marketing initiatives in the trade. Responsible for planning any company’s asset allocation and ensuring the assets are in place as per the approved plan
• Develop and maximize utilization of the sales operations budget including monitoring trade spends, travel expenses, scheme spending, etc.
• Develop new markets to achieve growth and penetration targets

Required Knowledge, Skills & Attributes

Education & Experience

• Graduation (any degree) with 3-6 years of experience
• Ideal – Post Graduation or Diploma/Degree in Communication/Public Relations/Hotel Management or MBA in Sales/Marketing with 2-5 years experience
• Experience in Sales/Key Accounts/Institutionalized/Modern Trade Sales in the Alco Bev industry will be preferred

Skills & Knowledge

• Excellent communication, presentation, and negotiation skills
• Focused, detailed and disciplined approach to tasks

Personal Attributes

• High energy
• Solution-oriented and positive attitude
• Exceptional customer orientation
• Fast-mover, quick to adapt
• Flexibility and resilience in a fast-moving environment
• Integrity and professionalism