Area Sales Manager(ASM)-Beverages- Lucknow

Unbore Foods Pvt. Ltd.; Jaipur; On-site; INR 550,000 - 850,000; Full time

Benefits offered by this job

Competitive salary

Incentives & bonuses

Travel allowance

Job summary

Unbore Foods Pvt. Ltd. invites an experienced Area Sales Manager to drive growth, expand distribution, and lead a field team across the Jaipur region. You will coordinate with distributors, sales officers, and cross-functional teams to execute sales strategies and promotions.

The role requires strong execution, channel management, and market intelligence to ensure product availability and strong brand presence in GT/MT channels.

Qualifications

• MBA/PGDM in Sales & Marketing preferred.
• Minimum 5-7 years in an Area Sales Manager or equivalent role.
• Strong distributor and channel partner management skills.
• Excellent negotiation and conflict-resolution skills.
• Willingness to travel extensively.

Responsibilities

• Achieve sales targets across the assigned area.
• Appoint and manage distributors; ensure stock levels.
• Lead and develop field sales team; conduct market visits.
• Expand distribution and improve beat productivity.
• Execute trade marketing schemes and in-store branding.
• Ensure product availability and correct pricing.
• Track sales data and prepare MIS reports.
• Monitor competition and provide market insights.
• Coordinate with supply chain, marketing, finance, HR.

Skills

Leadership

Negotiation

Analytical thinking

Communication

Team management

Market intelligence

Travel readiness

Education

MBA/PGDM in Sales & Marketing

Tools

MS Excel

CRM systems

Sales reporting tools

Job description

We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.

This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.

Role Summary

The Area Sales Manager (ASM) will be responsible for driving sales growth, expanding distribution, managing channel partners, and leading a field sales team within the assigned area. This role requires strong execution capability, distributor management skills, and deep understanding of the FMCG/beverages market.

Key Responsibilities

Achieve Sales Targets: Drive primary and secondary sales to meet or exceed monthly and quarterly volume and value targets across the assigned area.

Distributor Management: Appoint new distributors where required, manage existing distributors, ensure healthy stock levels, and improve distributor ROI.

Team Leadership & Development: Lead, coach, and monitor Sales Officers/Executives; conduct regular market visits, joint calls, and performance reviews.

Distribution Expansion: Increase distribution by adding new outlets, improving beat productivity, and strengthening route plans across GT/MT channels.

Trade Marketing Execution: Implement company schemes, promotions, and visibility drives; ensure proper in-store branding, displays, and planogram adherence.

Market Execution & Availability: Ensure product availability, correct pricing, and freshness across outlets; minimize stock-outs and expiries.

Secondary Sales & Reporting: Track secondary sales, distributor claims, and market data; prepare regular MIS reports and share insights with management.

Competition & Market Intelligence: Monitor competitor activities, pricing, schemes, and new launches; share actionable insights to support strategy.

Cross-Functional Coordination: Work closely with supply chain, marketing, finance, and HR teams to ensure smooth operations and timely issue resolution.

Requirements

• FMCG / Beverages / Food & Drinks
• MBA/PGDM in Sales & Marketing preferred
• Minimum 5-7 years in an Area Sales Manager or equivalent role
• Strong leadership and team management capability
• Proven distributor and channel partner management skills
• Solid understanding of FMCG / Beverages sales dynamics
• Expertise in GT and MT sales execution
• Strong negotiation and conflict-resolution skills
• Target-driven with strong execution focus
• Ability to plan beats, routes, and outlet coverage effectively
• Good analytical skills with ability to read sales data and MIS reports
• Experience in handling primary & secondary sales
• Knowledge of trade schemes, visibility drives, and merchandising
• Market intelligence gathering and competitive analysis skills
• Effective communication and stakeholder management skills
• Problem-solving mindset with quick decision-making ability
• Time management and multitasking skills
• Comfortable with extensive fieldwork and travel
• Basic proficiency in MS Excel, CRM, or sales reporting tools
• Competitive salary as per industry standards
• Performance-based incentives and bonuses
• Travel allowance / reimbursement as per company policy
• Opportunity to work with a fast-growing beverage brand
• Exposure to large-scale distribution and market expansion projects