Head-Ecommerce

Priyagold Biscuits

Dadri, Greater Noida, Gurugram District

On-site

INR 4,000,000 - 6,200,000

Full time

8 days ago

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Job summary

Priyagold Biscuits is seeking a dynamic Head of E-commerce to build and scale its online business across marketplaces and digital channels, with a primary focus on Amazon and other key platforms. This leadership role requires driving online revenue growth, increasing marketplace visibility, and optimizing catalog, pricing, promotions, and digital execution.

The candidate will bridge Sales, Marketing, Supply Chain, and Digital partners to convert online demand into profitable sales while ensuring

Qualifications

10-15 years of experience in E-commerce / Digital / Marketplace business.
Must-have hands-on experience managing Amazon marketplace.
Proven track record of driving online sales growth and marketplace performance.
Deep understanding of catalogue management, SEO, and digital merchandising.
Experience in performance marketing (Amazon Ads, PPC, etc.).
Strong analytical skills with data-backed decision making.
Prior FMCG / Consumer Goods exposure preferred.

Responsibilities

Own end-to-end e-commerce P&L and revenue growth across marketplaces.
Lead Amazon, Flipkart & Quick Comm account management and optimize listings.
Plan and execute ads, promotions, and campaigns to drive ROI.
Design pricing, promotions, and discount strategies; monitor competition.
Coordinate with supply chain for order fulfilment and inventory planning.
Build dashboards and reports on sales, conversion, and ad performance.
Collaborate with Sales, Marketing, Finance, and Supply Chain teams.
Build and lead the e-commerce team and set up governance and reviews.

Skills

E-commerce Leadership

Amazon Marketplace

Digital Marketing

Data Analytics

Supply Chain Liaison

FMCG Experience

Tools

Amazon Seller Central

SEO Tools

Analytics Tools

Job description

Position

The Head E Commerce |Noida

About the Group

The group is a diversified Indian enterprise with strong businesses across FMCG and flexible packaging. Priyagold is one of India's well-known biscuit brands with a strong market presence. The group is focused on strengthening systems, leadership capability, and digital transformation as it scales further.

About the Role

The Head E-commerce will be responsible for building and scaling the organisations online business across marketplaces and digital channels, with a strong focus on Amazon and other key e-commerce platforms.

This is a leadership role that will drive online revenue growth, marketplace visibility, product discoverability, and conversion, while ensuring strong control over catalogue, pricing, promotions, and digital execution. The role will act as a bridge between Sales, Marketing, Supply Chain, and Digital partners, ensuring that online demand generation is effectively converted into sales and revenue.

Key Responsibilities

1. E-commerce Business Ownership (Core Focus Area)

Own end-to-end e-commerce P&L and revenue growth
Drive sales across Amazon, Flipkart, and All Quick Comm marketplaces
Build and execute strategies to increase online market share and brand visibility
Ensure alignment of online sales targets with overall business objectives

2. Marketplace Management (Amazon-Focused)

Lead complete account management for Amazon, Flipkart & Quick Comm marketplace
Optimize product listings, keywords, titles, descriptions, and A+ content
Improve product discoverability, search rankings, and conversion rates
Ensure strong catalogue hygiene, listing accuracy, and content quality
Manage marketplace metrics like Buy Box, ratings, reviews, and seller performance

3. Growth & Performance Marketing

Plan and execute Amazon Ads (PPC), promotions, and campaign strategies
Drive traffic, improve conversion rates, and maximize ROI on ad spends
Work closely with marketing teams for digital campaigns and brand visibility
Identify opportunities for new product launches and online-exclusive SKUs

4. Pricing, Promotions & Competition Tracking

Monitor and control pricing across marketplaces (Ecomm & Quick Comm)
Design and execute promotional strategies, deals, and discount campaigns
Track competitor activity and ensure competitive positioning

5. Order Fulfilment & Customer Experience

Ensure seamless coordination with supply chain and warehouse teams for order fulfilment
Monitor order processing, returns, cancellations, and delivery timelines
Improve customer experience, ratings, and reviews

6. Inventory Planning & Availability

Align with supply chain to ensure adequate stock availability for online demand
Prevent stock-outs and overstocking across marketplaces
Drive efficient inventory planning for fast-moving SKUs

7. Data, Systems & Reporting

Build dashboards and reporting for:
- Sales performance by platform
- Conversion rates and listing performance
- Advertising ROI and campaign effectiveness
Leverage data insights to drive continuous optimization

8. Cross-Functional Collaboration

Work closely with Sales, Marketing, Finance, and Supply Chain teams
Align digital strategy with brand positioning and offline distribution
Ensure seamless coordination between demand generation and fulfilment

9. Team Leadership

Build and lead the e-commerce team (marketplace, content, performance marketing)
Drive accountability, performance tracking, and capability building
Establish structured review mechanisms for growth and execution

Experience & Skills