Growth Manager-Ecommerce

Populux HR; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Populux HR is seeking a Growth Manager - E-commerce for India, based in Bangalore with travel to Kerala. You will own the end‑to‑end growth plan for major marketplaces, focusing on organic revenue share, platform calendars, and product listing optimization.

You will lead strategic platform actions, including pricing, promotions, CRO, and cross‑functional collaboration with marketing, supply chain and analytics teams. MBA preferred; extensive e‑commerce experience required.

Qualifications

• 56 years in e-commerce, with at least 4 years managing Amazon and Flipkart.
• Proven record of growing organic marketplace revenue and share of search, not only ad-driven sales.
• Hands-on quick commerce experience.
• Consumer durables, electronics, appliances or kitchenware preferred.
• Seller Central and Vendor Central experience; strong in Excel and marketplace analytics tools.

Responsibilities

• Platform strategy, calendar and organic growth.
• Build annual plan by platform, category and month with monthly targets.
• Plan sale events, deals, coupons, ad budgets and stock.
• Own CRO for listings: images, titles, A+ content, price display, offers, reviews.
• Grow non-paid revenue to 60% of total e-commerce revenue through organic rank, listing conversion, ratings and availability.
• Forecast demand with supply chain and manage stock by city across platforms.
• Run weekly business reviews per platform: net revenue, units, ASP, traffic and ad metrics.

Education

MBA

Tools

Helium 10

Pacvue

Job description

Job Title-Growth Manager - E-commerce -India

Location -Bangalore, with travel to Kerala Repots to -Head of Performance & Growth Marketing

Job purpose

Own revenue, profitability and availability of Impex on Indian marketplaces and quick commerce for the full year, against the annual e-commerce calendar. Grow non-paid (organic) revenue from E-commerce platforms to 60% of total e-commerce revenue, so that marketplace growth does not depend on rising ad spend. Platforms in scope: Amazon, Flipkart, JioMart, Meesho, Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, BigBasket and others as added.

Key responsibilities

1. Platform strategy, calendar and organic growth

• Build a strategy for each platform: role of the platform, priority categories, assortment, pricing position and growth levers.
• Build the annual e-commerce calendar for each platform, identifying the golden, silver and other relevant events, relevant categories, hero SKUs and approach for every month and event.
• Build the annual plan by platform, category and month; break it into quarterly and event targets.
• Plan every sale event (Republic Day, Prime Day, Great Indian Festival, Big Billion Days, Diwali, Onam, Vishu): deals, coupons, bank offers, ad budgets and stock.
• Plan day-one marketplace launches for new products with Brand Marketing.
• Run keyword research and optimisation for every listing, by platform and category.
• Own CRO for each listing on every relevant platform: images, titles, A+ content, price display, offers, reviews; test and measure conversion uplift.
• Grow non-paid revenue to 60% of total e-commerce revenue through organic rank, listing conversion, ratings and availability.

2. Catalogue and content

• Own listing quality and content optimisation for every SKU on each platform: titles, bullets, descriptions, images, videos, A+ content and brand stores along with the copywriting and creative teams
• Brief and review work from the creative designers and the copywriter; keep a content scorecard per platform.
• Keep Legal Metrology declarations, warranty terms and specifications accurate on every listing.

3. Marketplace advertising

• Run Amazon Ads (Sponsored Products, Brands, Display), Flipkart Ads, Meesho Ads and quick commerce ads with the agency along with the agency
• Own keyword strategy, bids and budgets; deliver RoAS and TACoS targets per platform.
• Audit all marketplace ad campaigns monthly: structure, wasted spend, search terms and negatives, cannibalisation of organic sales; share findings and fixes with the Head of Performance & Growth.
• Hold the agency to agreed KPIs and validate its invoices against platform spend.

4. Full-funnel platform strategy

• Build a platform-level strategy for each platform covering top, middle and bottom of funnel
• Set the budget split across funnel stages and adjust it monthly by results with an aim of optimizing for current and future RoAS

5. Pricing and promotions

• Maintain price parity across platforms and with offline trade, agreed with Sales.
• Track margin per SKU after commissions, fees, ads and promotions; negotiate co-funding with platforms.

6. Availability and operations

• Forecast demand with Supply Chain; manage FBA, Flipkart Assured and quick commerce dark-store stock by city
• Track out-of-stocks, Buy Box ownership, account health, returns and unauthorised sellers; fix root causes

7. Ratings and reviews

• Grow ratings and review counts within platform policy.
• Feed product defects and recurring complaints to Product Development, Quality and Customer Service.

8. Reporting and platform relationships

• Run a weekly business review per platform: net revenue, units, ASP, traffic, conversion, share of search, ad metrics, organic vs paid revenue, stock cover.
• Manage platform category and account managers for visibility, co-funded campaigns and launch support.

Education

Graduate( MBA preferred)

Experience

• 56 years in e-commerce, with at least 4 years managing Amazon and Flipkart.
• Proven record of growing organic marketplace revenue and share of search, not only ad-driven sales.
• Hands-on quick commerce experience.
• Consumer durables, electronics, appliances or kitchenware preferred.
• Seller Central and Vendor Central experience; strong in Excel and marketplace analytics tools (e.g. Helium 10, Pacvue or similar).

Core competencies

• Commercial ownership of a channel P&L.
• Marketplace search, listing CRO and ads expertise.
• Data analysis and forecasting.
• Negotiation with platforms, agencies and internal teams.
• Execution discipline across a year-round calendar.