Group Product Manager – Vaccines – Mumbai

StrainX Biotech; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Biopatrika in Mumbai seeks a mid-senior marketing professional to implement a marketing and sales strategy for complex products. You will oversee market research, product development, pricing, and go-to-market campaigns to achieve targets.

The role requires coordinating with production and R&D, preparing forecasts and budgets, and analyzing market trends to identify opportunities and optimize performance.

Responsibilities

• Conduct market research and oversee product development and design.
• Set prices and launch new products, overseeing advertising campaigns.
• Monitor sales performance to effectively market assigned products/services.
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity.
• Identify market opportunities and product changes to meet customer needs.
• Liaise with production and R&D to implement changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues and costs against forecasts.
• Adapt plans to improve sales performance and design campaigns with promotions.

Job description

Job DescriptionMain Purpose of the Role

Summarize the main purpose of the roleImplement a marketing and sales strategy for one or more of the organization’s more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

Main Responsibilities

• Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
• Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
• Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
• Identify product/service changes to meet customer needs.
• Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
• Prepare sales forecasts and budgets.
• Monitor sales volume, revenues and costs against forecasts.
• Adapt plans to improve the sales performance of the product/service.
• Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

Seniority levelMid-Senior level

Employment typeFull-time

IndustriesHospitals and Health Care