Group Product Manager(Acute & Chronic)

MANKIND PHARMA LTD; Greater Noida; Presencial; INR 2 600 000 - 4 200 000; Tempo integral

Resumo da oferta

Mankind Pharma is seeking a Corporate Office Brand Manager for the Ocularis Division to lead strategic marketing initiatives, portfolio growth, and lifecycle management for assigned brands. The role emphasizes market insights, innovative campaigns, field engagement, and cross-functional collaboration to achieve objectives.

Ideal candidates have 8–12 years of pharmaceutical marketing experience with team leadership, Bachelor’s in Pharmacy, and a strong sense of ownership and ethics in marketing

Qualificações

• 8–12 years of experience in pharmaceutical marketing with team handling experience.
• Bachelor's Degree in Pharmacy required.

Responsabilidades

• Develop short-term and long-term brand strategies aligned with division objectives.
• Prepare annual marketing plans, budgets, and sales forecasts.
• Identify growth opportunities through market analysis and customer insights.
• Drive brand positioning in specialty segments to enhance prescription generation.
• Portfolio & Lifecycle Management of existing products and launches.

Conhecimentos

Strategic thinking

Analytical skills

Clinical orientation

Formação académica

Bachelor's Degree in Pharmacy

Descrição da oferta de emprego

Mankind Pharma is one of India's leading pharmaceutical companies, with a strong presence across pharmaceutical formulations and consumer healthcare. Our purpose is anchored in improving access to quality healthcare through affordability, innovation and responsible business practices. We seek professionals who combine technical excellence with integrity, ownership, collaboration and a continuous-improvement mindset.

About the Role

Corporate Office Role Purpose To lead strategic marketing initiatives, portfolio growth, and lifecycle management for assigned brands within the Ocularis Division The role will drive brand performance through effective market insights, innovative campaigns, strong field engagement, and cross-functional collaboration to achieve business objectives.

Qualifications

• Bachelor's Degree in Pharmacy
• Years of Experience 8 - 12 Years of experience in Pharmaceutical Marketing with team handling experience

Responsibilities

• Key Responsibilities Strategic Brand Management Develop short-term and long-term brand strategies aligned with division objectives.
• Prepare annual marketing plans, budgets, and sales forecasts.
• Identify growth opportunities through market analysis, competitor tracking, and customer insights.
• Drive brand positioning in specialty segments to enhance prescription generation.
• Portfolio & Lifecycle Management Manage existing product portfolio and lead new product launches.
• Evaluate pipeline opportunities and recommend portfolio expansion strategies.
• Monitor product performance and implement corrective strategies where required.
• Optimize product mix and profitability.
• Marketing & Campaign Execution Design and execute promotional campaigns across multiple channels (field, digital, KOL engagement, CMEs).
• Develop high-quality scientific promotional materials for healthcare professionals.
• Lead brand communication strategies including positioning, messaging, and differentiation.
• Ensure compliance with regulatory and ethical marketing standards.
• Field Force Effectiveness Closely work with Sales teams to ensure effective implementation of marketing strategies.
• Conduct field visits to gather insights and provide coaching.
• Organize cycle meetings, training sessions, and product briefings.
• Monitor sales force feedback and market response.
• Stakeholder & KOL Management Build relationships with Key Opinion Leaders (KOLs), specialists, and healthcare institutions.
• Plan and execute scientific events, conferences, and advisory board meetings.
• Collaborate with Medical Affairs for clinical communication and evidence generation.
• Market Intelligence & Analytics Analyze prescription trends, market share, competitor activities, and customer behavior.
• Use data analytics to drive decision-making and ROI optimization.
• Track brand KPIs and campaign effectiveness.
• Cross-Functional Coordination Work closely with Sales, Medical, Regulatory, Supply Chain, Finance, and Training teams.
• Ensure timely product availability and effective demand planning.
• Coordinate with external agencies and vendors.
• Team Leadership Lead and mentor Product Managers / Assistant Product Managers.
• Build a high-performance marketing team culture.
• Provide guidance on brand strategy, execution, and career development.

Required Skills

• Key Competencies Strategic thinking and business acumen
• Strong analytical and problem-solving skills
• Scientific understanding and clinical orientation