Product Manager/Senior Product Manager (Acute & Chronic)

MANKIND PHARMA LTD; Greater Noida; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Mankind Pharma in India seeks a Product Manager in the Life Mankind Division to develop and execute marketing strategies for assigned brands. The role focuses on brand planning, scientific promotion, market analysis, and strong collaboration with the sales team.

The candidate will lead annual brand plans, ensure regulatory compliance, and drive market growth through physician-focused campaigns and strategic launches. Prior pharma product management experience is preferred.

Qualifications

• Strong analytical and strategic thinking.
• Scientific aptitude and learning agility.
• Communication and presentation skills.
• Creativity and innovation.
• Team collaboration.

Responsibilities

• Develop and execute brand plans aligned with business unit objectives.
• Design promotional campaigns for doctors and healthcare professionals.
• Coordinate with cross-functional teams for timely launch execution.
• Monitor brand KPIs and ROI of marketing initiatives.
• Organize KOL engagements, CMEs and scientific programs.
• Collaborate with Medical Affairs for evidence-based communication.

Skills

Analytical thinking

Strategic thinking

Scientific aptitude

Communication skills

Presentation skills

Team collaboration

Education

Bachelor’s Degree in Pharmacy

Job description

Mankind Pharma is one of India’s leading pharmaceutical companies, with a strong presence across pharmaceutical formulations and consumer healthcare. Our purpose is anchored in improving access to quality healthcare through affordability, innovation and responsible business practices. We seek professionals who combine technical excellence with integrity, ownership, collaboration and a continuous-improvement mindset.

About the Role

Corporate Office Role Purpose To develop and execute marketing strategies for assigned brands within the Life Mankind Division, ensuring achievement of business objectives through effective brand planning, scientific promotion, market analysis, and strong collaboration with the sales team.

Responsibilities

• Brand Strategy & Planning
• Develop annual brand plans aligned with business unit objectives.
• Conduct market research, competitor analysis, and customer insights to identify growth opportunities.
• Define brand positioning, communication strategy, and promotional focus.
• Forecast sales and monitor brand performance against targets.
• Marketing Execution
• Design and implement promotional campaigns for doctors and healthcare professionals.
• Develop visual aids, scientific literature, digital content, and promotional materials.
• Ensure scientific accuracy and regulatory compliance in all marketing inputs.
• Execute campaigns across field force, digital channels, and conferences.
• New Product Launch Management
• Support new product development and launch planning.
• Conduct market assessment and develop launch strategy.
• Coordinate with cross-functional teams for timely launch execution.
• Track launch performance and optimize strategy post-launch.
• Work closely with regional and field sales teams for implementation of marketing strategies.
• Conduct product training sessions, cycle meeting presentations, and field coaching.
• Gather market feedback and incorporate insights into brand strategy.
• Monitor prescription generation and secondary sales trends.
• KOL & Scientific Engagement
• Develop relationships with Key Opinion Leaders (KOLs) and specialists.
• Organize CMEs, webinars, conferences, and scientific engagement programs.
• Collaborate with Medical Affairs for evidence-based communication.
• Analyze prescription data, market share, competitor activities, and customer behavior.
• Monitor brand KPIs and ROI of marketing initiatives.
• Use insights to refine marketing strategy and improve performance.
• Cross-Functional Coordination
• Coordinate with Sales, Supply Chain, Regulatory, Medical, Training, and Finance teams.
• Ensure product availability and demand planning alignment.
• Work with external agencies for creative and campaign execution.
• Achievement of brand sales targets.
• Market share growth.
• Successful execution of marketing campaigns.
• ROI on promotional spend.Doctor coverage and prescription growth.
• New product launch performance.
• Strong analytical and strategic thinking.
• Scientific aptitude and learning agility.
• Communication and presentation skills.
• Creativity and innovation.
• Team collaboration.

Qualifications

• Bachelor’s Degree in Pharmacy.
• Minimum 3– 6 Years as Product Manager in Pharmaceutical Industry

Required Skills

• Strong analytical and strategic thinking.
• Scientific aptitude and learning agility.
• Communication and presentation skills.
• Creativity and innovation.
• Team collaboration.