Product Manager

MSN Laboratories Pvt Ltd; Hyderabad; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

MSN Laboratories Pvt Ltd in Hyderabad, India is seeking a Product Management professional to lead branding for core pharmaceutical products. The role focuses on developing market-specific brand strategies, coordinating with medical, regulatory, and R&D teams, and ensuring compliant campaigns that drive growth.

You will conduct market research, analyze customer needs, and manage brand lifecycles from launch to mature markets, while collaborating with sales to align marketing with business targets.

Qualifications

• Pharmacy or medical degree with marketing focus.
• MBA in marketing is preferred for strategic branding.
• Post-graduation with pharma marketing specialization desirable.

Responsibilities

• Develop and execute a comprehensive branding and marketing strategy for assigned products.
• Position the brand to meet market demands and stay competitive.
• Conduct market research to understand customer needs and competitive positioning.
• Oversee brand lifecycle from launch to mature markets.
• Plan and implement new product introductions and ensure successful rollouts.
• Monitor brand performance and adjust strategies using KPIs.
• Design and run marketing campaigns across digital and print platforms.
• Collaborate with sales, medical, regulatory, and R&D teams for compliant campaigns.
• Engage with agencies, suppliers, and healthcare professionals to promote the brand.
• Manage the brand budget and optimize ROI.

Skills

Strategic thinking

Analytical skills

Communication skills

Pharma regulations knowledge

Branding creativity

Education

Pharmacy Sciences / MBBS/ BDS/ Pharm D

MBA in marketing is preferred

Post-Graduation with marketing/pharma marketing specialization desirable

Job description

MSN Laboratories is a leading pharmaceutical company committed to developing and delivering high-quality, affordable medicines across global markets. With a strong focus on innovation, quality, and patient-centric healthcare, MSN Laboratories has a diverse portfolio across multiple therapeutic areas and a growing presence in international markets.

Job Title: Product Management Team

Reports To: Cardiology Lead

Minimum Work Experience: 3-8 years of experience in Brand Management in pharmaceutical

About the Role

This role is pivotal in establishing and strengthening pharmaceutical products as trusted brands across emerging markets, while developing market-specific strategies, ensuring compliance with local requirements, and achieving business objectives across different regions.

Responsibilities

Brand Strategy Development

• Develop and execute a comprehensive branding and marketing strategy for assigned products.
• Position the brand effectively to meet market demands and stay competitive.
• Conduct market research to understand customer needs, patient journey, customer preferences, and competitive positioning.

Brand Lifecycle Management

• Oversee the lifecycle of pharmaceutical products, from launch.
• Plan and implement strategies for new product introductions and ensure successful rollouts.
• Monitor and evaluate product performance and adapt strategies accordingly.

Market Research and Analysis

• Conduct in-depth analysis of market trends, customer behaviour, and competitor activities.
• Identify growth opportunities and potential risks.
• Use data to make informed decisions about marketing strategies and budget allocation.

Brand Campaign Management

• Design and execute marketing campaigns across various platforms (digital, print, etc .).
• Collaborate with cross-functional teams to ensure campaign success.
• Monitor and measure campaign effectiveness through key performance indicators (KPIs).
• Work closely with sales teams to align marketing strategies with sales objectives.
• Coordinate with medical, regulatory, and R&D teams to ensure brand compliance and scientific accuracy.
• Engage with external stakeholders, such as agencies, suppliers, and healthcare professionals, to promote the brand.

Budget and Financial Management

• Prepare and manage the marketing budget for the brand.
• Optimize spending to maximize return on investment (ROI).
• Monitor financial performance, including sales targets and profitability.

Stakeholder Engagement

• Build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and patient advocacy groups.
• Gather insights from stakeholders to refine strategies and improve product offerings.

Regulatory and Compliance

• Ensure all marketing activities comply with pharmaceutical regulations and ethical standards.
• Stay updated on legal and industry-specific guidelines for marketing and communication.

Digital Marketing and Innovation

• Leverage digital tools, social media, and technology to promote the brand.
• Implement innovative approaches, such as AI-driven insights or personalized marketing strategies, to enhance brand visibility.

Training and Development

• Train sales and marketing teams on product features, benefits, and promotional strategies.
• Keep the team updated on the latest market trends and brand initiatives.

Qualifications

• Degree in Pharmacy Sciences / MBBS/ BDS/ Pharm D
• MBA in marketing is Preferred.
• Post-Graduation with specialization in marketing / pharma marketing is desirable

Required Skills

• Strategic thinking and analytical skills,
• Strong communication and interpersonal abilities.
• Knowledge of the pharmaceutical industry and its regulations.
• Creativity and innovation in branding, brand communication and marketing.