Group Product Manager - CNS/Multi Speciality

Eris; Ahmedabad District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Eris is seeking a Brand Manager to lead and execute strategic and operational plans for the brand portfolio in India. You will develop a comprehensive brand roadmap, coordinate campaigns, and work with internal and external stakeholders to drive growth and market share.

The role requires 4–6 years of pharma industry experience, with a preference for candidates holding a B.Pharm degree (MBA preferred). You will oversee product launches, pricing strategy, and branding initiatives in a fast-paced

Qualifications

• Bachelor of Pharmacy (B.Pharm) is required; MBA is preferred.

Responsibilities

• Develop and execute brand roadmap to maximize business value with stakeholders.
• Lead design, development and execution of product launch activities (campaigns, social media, etc).
• Analyze market research and competitor data to guide prioritization, pricing and segmentation.
• Act as brand champion to generate enthusiasm internally and with customers and agencies.
• Evaluate progress against objectives in market share, reach and penetration.
• Coordinate with manufacturing and marketing teams to align product integration strategies.

Education

B.Pharm. (MBA preferred)

Job description

• Responsibilities
• Planning - Support to create a plan on revenue goals around brand/portfolio and build strategic and operational plan to achieve brand/portfolio objective
  - Create and deliver operational plans appropriate to life cycle of brand to optimize return
• Functional Responsibility - Develop and execute brand roadmap to maximize business value through internal and external stakeholders
  - Lead the design, development and execution of product launch related activities like campaigns, social media outreach, etc.
  - Analyze market research reports of product performance and competitor data to suggest plans for prioritization, pricing, change in branding strategies and product segmentation
  - Act as brand champion to create enthusiasm and focus internally and with external customers and agencies
  - Regularly evaluate the progress of brand against preset objectives in terms of market share, prescription share, reach and penetration
  - Undertake feasibility analysis through market research and analyzing data for new opportunities within existing product portfolio as well as new areas
  - Study the product performance, monitor RoI on brand strategies and forecast sales and market share
  - Ensure the implementation of promotional and marketing activities are in line with the organizational policies and associated regulatory norms
  - Manage the processes for collection of feedback on products from internal and external stakeholders and ensure that the feedback is translated into marketing requirements and incorporated with product development
  - Coordinate with the manufacturing and marketing teams to ensure a forward looking product integration strategy and to avoid duplicate development efforts
  - Build and maintain relationships with Key Opinion Leaders (KOL) to promote company products and build the company brand for better brand awareness, industry connect and facilitating sales growth
• People Management - Conduct target goal setting workshops with the Product Managers to enable goal cascade in line with department's objectives
  - Coordinate with HR and provide support to identify right candidates for the vacancies in the team
  - Recommend trainings required on new and existing products and therapy areas and ensure development of high potentials
  - Prepare development plans for low performing team members and provide support to improve their performance
  - Hold regular communication meetings with team to share performance updates and to resolve issues
  - Drive engagement and build a culture of high performance and meritocracy by recommending promotions for right candidates

Education Qualifications - B.Pharm. (Candidates with MBA are preferred)

Experience - 4-6 years of experience in a similar role in Pharma industry