Group Product Marketing Manager

Intas Pharmaceuticals; Ahmedabad District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Intas Pharmaceuticals is seeking a Brand Manager in India’s Gujarat region with extensive pharma experience to lead brand building, market strategy and product launches. You will own lifecycle management across multiple brands, drive portfolio growth and collaborate with cross-functional teams to ensure impactful campaigns and compliant promotional activities.

The role emphasizes strategic marketing leadership, field enablement, and governance of brand initiatives, with a focus on market

Qualifications

• 5–10 years of pharma industry experience.
• Graduated or post-graduate in pharma.
• Experience in brand building, market strategy, and product launching.

Responsibilities

• Own and drive the new product pipeline strategy across ideation, feasibility, pre-launch, launch and post-launch lifecycle for multiple brands.
• Define long-term product and portfolio growth strategies aligned with business goals.
• Identify new business opportunities, line extensions, and lifecycle management initiatives.
• Lead the development and execution of brand strategies and annual brand plans for the assigned product portfolio.
• Drive market penetration, pricing, positioning, and differentiation strategies based on market insights.
• Oversee market research, competitor benchmarking, and SWOT analysis, translating insights into actionable strategies.
• Provide strategic direction for sales force training programs to ensure strong scientific knowledge and impactful communication.
• Partner with sales leadership to enhance field effectiveness, messaging consistency, and brand adoption.
• Participate selectively in field work and customer interactions to gather market intelligence and coach teams.
• Work with Medical Affairs, R&D, Regulatory, L&D, Supply Chain, and Sales to ensure seamless execution of brand initiatives.
• Lead creation of high-quality promotional strategies and brand communication inputs; oversee CME programs, scientific events, advisory boards and KOL engagement.

Skills

Brand building

Market strategy

Product launches

Pharma industry experience

Education

Pharma degree

Job description

• Own and drive the new product pipeline strategy, including ideation, feasibility, pre-launch, launch, and post-launch lifecycle management for multiple brands.
• Define long-term product and portfolio growth strategies aligned with business goals.
• Identify new business opportunities, line extensions, and lifecycle management initiatives.

Brand & Market Leadership

• Lead the development and execution of brand strategies and annual brand plans for the assigned product portfolio.
• Drive market penetration, pricing, positioning, and differentiation strategies based on market insights.
• Oversee market research, competitor benchmarking, and SWOT analysis, translating insights into actionable strategies.

Sales Force Effectiveness & Capability Building

• Provide strategic direction and oversight for sales force training programs, ensuring strong scientific knowledge and impactful communication.
• Partner with sales leadership to enhance field effectiveness, messaging consistency, and brand adoption.
• Participate selectively in field work and customer interactions to gather market intelligence and coach teams.

Cross-Functional Collaboration

• Work closely with Medical Affairs, R&D, Regulatory, L&D, Supply Chain, and Sales teams to ensure seamless execution of brand initiatives.
• Ensure timely availability of promotional materials, product dossiers, and launch tools.
• Act as a key stakeholder in internal governance and decision-making forums.

Promotional Excellence & Scientific Engagement

• Lead the creation of high-quality promotional strategies and brand communication inputs.
• Oversee and guide CME programs, scientific events, advisory boards, and KOL engagement initiatives.
• Ensure strong brand visibility among healthcare professionals and institutions in compliance with ethical standards.
• Mentor and guide Product Managers / Assistant Product Managers, driving capability building and performance excellence.
• Review brand plans, campaigns, and launch readiness of team members.
• Foster a culture of accountability, innovation, and collaboration within the marketing team.

Performance Monitoring & Governance

• Track brand performance using key KPIs such as sales, market share, ROI on promotions, and prescription trends.
• Recommend course corrections based on performance reviews and market dynamics.
• Ensure adherence to company policies, compliance, and ethical marketing practices.

Desired Candidate Profile

• 5-10 Experience in pharma industry.
• Graduated/Post Graduated from Pharma
• Experience in Brand Building, Market Strategy & Product Launching