Group Head - Strategy

dentsu; Bengaluru; Presencial; INR 4 000 000 - 6 000 000; Tempo integral

Resumo da oferta

Dentsu is seeking a Group Head of Strategy (Media & Communications) for its Automotive practice in Bangalore. You will steer how motorcycles, scooters, and EVs are promoted, serving as the senior client contact on media and communications and leading a high-impact strategy team.

You will own annual strategy development, guide media mix across channels, and collaborate with cross-functional teams to ensure the strategic view is reflected in the creative and activations.

Qualificações

• 9 to 12 years in media, communications or brand strategy, with at least 5 years leading teams.
• Experience in automotive or high-spend categories; EV knowledge is a plus.
• Hands-on experience building integrated plans across traditional and digital media for national brands with regional reach.
• Comfortable presenting to CMO level and senior marketing stakeholders.
• MBA or postgraduate degree in marketing, communications or business preferred.

Responsabilidades

• Develop yearly media and communications strategy for the client’s brands, including regional plans.
• Lead launches, festive campaigns and ongoing brand work; define measurement with analytics and sales teams.
• Guide media mix across TV, digital, social, influencers, OOH, print, radio, retail and dealer activation.
• Collaborate with creative, digital, data and production teams to ensure strategy is reflected in final work.

Conhecimentos

Strategic thinking

TV advertising

Digital media

OOH media

Print media

Radio media

Retail media

Budget management

Storytelling

Leadership

Formação académica

Graduate degree

MBA

Descrição da oferta de emprego

Job Description

About the role Group Head, Strategy (Media and Comms) for Automotive account. You will lead the thinking on how Client's motorcycles, scooters and EVs get advertised across India, and be the senior person the client turns to on media and communications. Account: Automotive (two-wheelers, scooters and EVs) Function: Strategy, Media and Communications Reports to: Business Head / VP Strategy Location: Bangalore Employment: Full time

What this role is for

The Automotive Client spends a lot on advertising, and that spend should rest on a proper understanding of buyers, the category and competitors. The Group Head makes sure it does. You own how media and communications strategy comes together for the account's brands, from national launches to regional and dealer level activity, and you represent the agency's strategic view with the client.

What you will do

Strategy and planning

Build and own the yearly media and communications strategy for Client's brands, from commuter motorcycles to premium bikes, scooters and EVs. Turn consumer, category and competitor insight into clear choices on audience, channel and message, including regional and language specific plans. Lead strategy for launches, festive season campaigns and always-on brand work. Agree with the client's analytics and sales teams how effectiveness will be measured: reach, consideration, leads, test rides and sales. Guide the media mix across TV, digital, social, influencers, OOH, print, radio, retail and dealer activation, along with partnerships and sponsorships.

Working with the client

Be the senior strategic contact for Client's marketing leadership. Present strategy, reviews and recommendations. Keep an eye on changes in the business and the category, and bring the client ideas before they ask. Work with creative, digital, data and production teams so the strategy shows up in the final work.

Leading the team

Lead and mentor the strategy and media planning team, from senior planners to executives. Set the standard for plans, decks and reports, and review work before it goes to the client. Encourage testing and learning, and make sure good results get shared within the team.

Business side

Work with the planning across media functions, buying and trading teams. Help grow the account and contribute to new business generation in the group.

Experience and qualifications

• 9 to 12 years in media, communications or brand strategy, with at least 5 years leading teams, in an agency or on the marketing side of a large advertiser.
• Work on automotive, two-wheeler or similar high spend, high involvement categories.
• EV experience is a plus.
• Hands-on experience building integrated plans across traditional and digital media for national brands with strong regional reach.
• Comfortable presenting to CMO level and senior marketing stakeholders.
• Graduate degree needed.
• MBA or a postgraduate degree in marketing, communications or business is preferred.

Skills we are looking for

Strategic thinking: can take messy data and consumer insight and turn it into a clear point of view and a plan people can act on. Strong command of TV, digital, OOH, print, radio and retail media, and how they work together in an automotive purchase journey. Good understanding of India's two-wheeler market, including differences between regions, and between rural and urban buyers. Comfortable with budgets, media economics and measuring effectiveness. Persuasive in the room, with clear writing and good storytelling. A people leader who develops talent, gives honest feedback and keeps a high bar. Works well with creative, digital, data and client teams without slowing things down.

What the first year should look like

The yearly media and comms strategy is agreed with the client before the next planning cycle starts, with a measurement framework attached. At least two major launches or campaigns planned and run on a strategy the client credits for the results. A stable team, with a development plan for each senior member. Client feedback that shows the agency is involved early in their decisions. Media efficiency and effectiveness measures improved against the agreed baseline.

Location: Bangalore

Brand: Carat Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work