Group Head- Copy

dentsu; Mumbai City; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Dentsu Creative in Mumbai seeks a Group Head - Copy who blends writing craft with bold ideas to shape premium automotive communications.

The role leads copy and concept across brand, product, digital, social, and launches, mentors writers, and partners with art directors and strategists to deliver culturally resonant campaigns.

Qualifications

• Portfolio demonstrating writing craft and conceptual depth.
• Experience with premium automotive brands is preferred.
• Leadership experience in a creative agency environment.

Responsibilities

• Lead copy and conceptual direction for automotive campaigns across brand, product, digital, social, and integrated platforms.
• Develop compelling campaign ideas, platforms, brand narratives, taglines, scripts, digital content, and social-first communication.
• Translate product features, technology, performance, and propositions into engaging communication.
• Conceptualize and execute brand launches and integrated campaigns end to end.
• Drive creative thinking for social media, influencer campaigns, digital content.
• Collaborate with art directors, designers, strategists, filmmakers, and account teams.
• Mentor and guide junior copywriters to raise creative output quality.
• Present and sell ideas to internal stakeholders and clients.
• Maintain a high creative bar across projects within timelines and business needs.
• Stay connected to automotive culture and evolving storytelling formats.

Skills

Copywriting

Creative leadership

Brand strategy

Automotive branding

Campaign ideation

Mentoring

Presentations

Job description

About the RoleWe are looking for a Group Head - Copy who lives and breathes great writing, sharp ideas, and, ideally, cars.This role is for a seasoned creative leader who can combine exceptional copywriting craft with strong conceptual thinking to create distinctive, culturally relevant communication for automotive brands. The ideal candidate will have experience working on premium automotive brands, with exposure to brand launches being a strong advantage.Job Description:What You’ll DoLead the copy and conceptual direction for automotive campaigns across brand, product, digital, social, and integrated platforms.Develop compelling campaign ideas, creative platforms, brand narratives, taglines, scripts, digital content, and social-first communication.Bring a strong understanding of the automotive category, its consumers, culture, and competitive landscape.Translate product features, technology, performance, and brand propositions into engaging, emotionally resonant communication.Conceptualize and execute brand launches and integrated campaigns, from the initial idea through to final execution.Drive creative thinking for social media, influencer campaigns, digital content, and real-time communication.Collaborate closely with art directors, designers, strategists, filmmakers, social teams, and account teams to build cohesive creative work.Mentor and guide junior and mid-level copywriters, raising the overall quality of creative output.Present and sell creative ideas confidently to internal stakeholders and clients.Maintain a high creative bar across multiple projects while working within timelines and business requirements.Stay closely connected to automotive culture, emerging trends, digital behaviour, popular culture, and evolving forms of storytelling.What We’re Looking ForStrong experience in a leading creative agency environment, preferably with significant automotive exposure.A portfolio that demonstrates excellent writing craft, conceptual depth, originality, and versatility.Prior experience working with premium automotive brands is highly preferred.Experience with automotive brand launches will be a strong advantage.Strong understanding of social and digital-first communication, including influencer-led campaigns.Ability to move beyond executional copy and develop big, ownable creative ideas and campaign platforms.Strong presentation and storytelling skills, with the ability to articulate the thinking behind creative work.Proven ability to lead creative teams and collaborate effectively across disciplines.Genuine passion for cars, automotive culture, and great advertising.The Ideal CandidateThe ideal candidate is someone who:Can write a killer line but is equally comfortable thinking at the campaign/platform level.Understands that automotive communication is about more than features and specifications — it is about desire, aspiration, performance, lifestyle, and culture.Has a distinctive creative point of view and isn't afraid to challenge conventional category communication.Can balance craft and conceptual thinking.Understands how an idea needs to evolve across TVC, digital, social, influencer, experiential, and emerging platforms.Is equally comfortable developing a big launch campaign or a sharp, culturally relevant social idea.Has the maturity to lead teams, mentor writers, and raise the creative bar.Preferred Automotive ExperienceCandidates with relevant experience at agencies/creative teams working on brands such as BMW, Mercedes-Benz, Volkswagen, Mahindra, Škoda, Royal Enfield, BYD, or other premium/leading automotive brands will be particularly relevant.Relevant agency backgrounds.A strong automotive portfolio will be given priority.What We ValueGreat ideas. Great writing. Strong craft. Automotive obsession.If you believe the best automotive communication can make people, feel something before they even see the car, we'd love to hear from you.Please let us know if any changes are required.Location:India - Maharashtra- Mumbai - Worli - Devchand House - Level 6Brand:Dentsu CreativeTime Type:Full timeContract Type:Permanent