Senior Manager - Brand Strategy

Dentsu Creative; Mumbai; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading advertising agency in Mumbai is seeking a Senior Manager - Brand Strategy with 5-8 years of experience in brand planning and digital strategy. The role involves leading brand planning across client accounts and developing integrated campaign strategies while mentoring junior strategists. The ideal candidate is proficient in creating impactful communication strategies aligned with digital KPIs.

Qualifications

• 5-8 years of experience in brand strategy or planning.
• Proven success in communication strategies.
• Strong understanding of digital ecosystems.

Responsibilities

• Lead brand planning and strategic thinking for client accounts.
• Develop integrated 360° campaign strategies with teams.
• Analyze consumer insights and market trends.

Skills

Brand strategy development

Digital strategy

Integrated campaign development

Communication skills

Data analysis

Job description

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Associate Manager- Talent Acquisition : Dentsu International(Agency of the year 2022 at Cannes Lions)

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/careers

Overview

Role summary:

Job Title: Senior Manager - Brand Strategy

Total experience: 5-8 Yrs.

Role overview:

We are looking for an experienced Senior Brand Strategist with 5-8 years of experience in brand planning, digital-first strategy, and integrated campaign development. The ideal candidate has worked in creative or digital agencies that closely partner with media teams, and understands how to balance brand-building with performance outcomes.

Responsibilities

• Lead brand planning and strategic thinking across client accounts, translating business objectives into effective communication strategies.
• Partner with creative, media, and account management teams to develop integrated 360° campaign strategies.
• Analyse consumer insights, market trends, and digital behaviour to craft brand narratives that drive relevance and engagement.
• Develop strategic frameworks for brand positioning, creative briefs, content strategies, and campaign architecture.
• Bring a performance-aware approach: connect brand storytelling with measurable digital KPIs, ensuring creativity meets effectiveness.
• Facilitate workshops and strategic sessions with clients to uncover brand challenges and opportunities.
• Stay ahead of cultural, digital, and social media trends to inform innovative approaches.
• Mentor junior strategists and contribute to building the agency’s strategic excellence.

Requirements

• 5-8 years of experience in brand strategy, planning, or digital strategy at creative, digital, or integrated agencies.
• Proven track record of developing successful brand and communication strategies across multiple touchpoints.
• Strong understanding of digital ecosystems including social, content, influencer, and performance marketing.
• Ability to simplify complex business problems into clear strategic directions.
• Adept at using data and insights to fuel creativity and measure impact.
• Excellent communication, storytelling, and presentation skills.
• Collaborative mindset with experience working alongside creative and media teams.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Advertising

Industries

• Advertising Services