Group Manager - Media Planning

Merkle Italia; Bengaluru; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Carat, part of Dentsu, is seeking an experienced Group Head – Media Planning (Offline) to lead offline media strategy across key client accounts in Bangalore.

You will oversee TV, Print and Radio planning, manage client relationships at senior levels, mentor the team and drive end-to-end campaign execution from insights to reporting.

MBA/PGDM and 5–8 years in offline media planning are preferred, with strong negotiation, analytics and presentation skills essential.

Qualifications

• MBA/PGDM in Marketing, Mass Communication or related field.
• 5–8 years of relevant experience in offline media planning, preferably with a leading media agency.
• Strong hands-on experience across TV, Print and Radio.
• Excellent understanding of media research, audience measurement, planning tools and market trends.
• Strong strategic, analytical and presentation skills.
• Proven experience in client servicing and team management.
• Ability to manage multiple accounts and work in a fast-paced agency environment.

Responsibilities

• Lead offline media planning across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives, target audiences and budgets.
• Manage end-to-end planning, media negotiations, buying and campaign execution.
• Analyse market trends, audience insights and media performance to optimise campaigns.
• Lead client discussions and build strong senior-level relationships.
• Guide and mentor the media planning team and ensure timely delivery of campaigns.
• Work closely with internal teams such as Digital, Buying, Analytics and Account Management to develop integrated solutions.
• Monitor campaign performance, budgets and media deliverables.
• Present media recommendations, plans and performance reports to clients and senior stakeholders.

Skills

Offline media planning

Team leadership

Client management

TV, Print, Radio

Strategic thinking

Analytical skills

Presentation skills

Education

MBA/PGDM in Marketing or related

Tools

Media planning tools

Job description

Job Description

Dentsu is looking for an experienced Group Head – Media Planning (Offline) to lead media planning and strategy across key client accounts. The role requires strong expertise in TV, Print and Radio, along with excellent client management, strategic thinking and team leadership skills.

Key Responsibilities

• Lead offline media planning across TV, Print and Radio.
• Develop integrated media plans aligned with client objectives, target audiences and budgets.
• Manage end-to-end planning, media negotiations, buying and campaign execution.
• Analyse market trends, audience insights and media performance to optimise campaigns.
• Lead client discussions and build strong senior-level relationships.
• Guide and mentor the media planning team and ensure timely delivery of campaigns.
• Work closely with internal teams such as Digital, Buying, Analytics and Account Management to develop integrated solutions.
• Monitor campaign performance, budgets and media deliverables.
• Present media recommendations, plans and performance reports to clients and senior stakeholders.

Required Skills & Experience

• Education: MBA/PGDM in Marketing, Mass Communication or a related field preferred.
• Experience: 5-8 years of relevant experience in offline media planning, preferably with a leading media agency.
• Strong hands-on experience across TV, Print and Radio.
• Excellent understanding of media research, audience measurement, planning tools and market trends.
• Strong strategic, analytical and presentation skills.
• Proven experience in client servicing and team management.
• Ability to manage multiple accounts and work in a fast-paced agency environment.

Location

Location: Bangalore

Brand

Brand: Carat

Time Type

Time Type: Full time

Contract Type

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.

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