Group Head- Copy

dentsu; Mumbai; On-site; INR 3,500,000 - 7,000,000; Full time

Job summary

Dentsu India in Mumbai (Worli) is seeking a Group Head - Copy who lives for great writing, sharp ideas, and premium automotive storytelling. You will lead copy and concepts across brand, product, digital, and social, shaping distinctive campaigns for luxury automotive clients.

The ideal candidate has senior creative leadership experience in a leading agency, a standout portfolio, and a track record delivering brand launches.

Qualifications

• Senior creative leadership experience in an agency environment.
• Portfolio demonstrating writing craft, conceptual depth, and versatility.
• Experience with premium automotive brands is highly preferred.

Responsibilities

• Lead copy and conceptual direction for automotive campaigns across brand, product, digital, social, and integrated platforms.
• Develop campaign ideas, platforms, brand narratives, taglines, scripts, and social-first content.
• Mentor and guide junior and mid-level copywriters; present and sell ideas to stakeholders and clients.

Skills

Creative leadership

Automotive branding

Copywriting craft

Campaign concepts

Presentation skills

Mentoring writers

Job description

About the Role

We are looking for a Group Head - Copy who lives and breathes great writing, sharp ideas, and, ideally, cars. This role is for a seasoned creative leader who can combine exceptional copywriting craft with strong conceptual thinking to create distinctive, culturally relevant communication for automotive brands. The ideal candidate will have experience working on premium automotive brands, with exposure to brand launches being a strong advantage.

Job Description

• Lead the copy and conceptual direction for automotive campaigns across brand, product, digital, social, and integrated platforms.
• Develop compelling campaign ideas, creative platforms, brand narratives, taglines, scripts, digital content, and social-first communication.
• Bring a strong understanding of the automotive category, its consumers, culture, and competitive landscape.
• Translate product features, technology, performance, and brand propositions into engaging, emotionally resonant communication.
• Conceptualize and execute brand launches and integrated campaigns, from the initial idea through to final execution.
• Drive creative thinking for social media, influencer campaigns, digital content, and real-time communication.
• Collaborate closely with art directors, designers, strategists, filmmakers, social teams, and account teams to build cohesive creative work.
• Mentor and guide junior and mid-level copywriters, raising the overall quality of creative output.
• Present and sell creative ideas confidently to internal stakeholders and clients.
• Maintain a high creative bar across multiple projects while working within timelines and business requirements.
• Stay closely connected to automotive culture, emerging trends, digital behaviour, popular culture, and evolving forms of storytelling.

What We’re Looking For

• Strong experience in a leading creative agency environment, preferably with significant automotive exposure.
• A portfolio that demonstrates excellent writing craft, conceptual depth, originality, and versatility.
• Prior experience working with premium automotive brands is highly preferred.
• Experience with automotive brand launches will be a strong advantage.
• Strong understanding of social and digital-first communication, including influencer-led campaigns.
• Ability to move beyond executional copy and develop big, ownable creative ideas and campaign platforms.
• Strong presentation and storytelling skills, with the ability to articulate the thinking behind creative work.
• Proven ability to lead creative teams and collaborate effectively across disciplines.
• Genuine passion for cars, automotive culture, and great advertising.

The Ideal Candidate

• Can write a killer line but is equally comfortable thinking at the campaign/platform level.
• Understands that automotive communication is about more than features and specifications — it is about desire, aspiration, performance, lifestyle, and culture.
• Has a distinctive creative point of view and isn't afraid to challenge conventional category communication.
• Can balance craft and conceptual thinking.
• Understands how an idea needs to evolve across TVC, digital, social, influencer, experiential, and emerging platforms.
• Is equally comfortable developing a big launch campaign or a sharp, culturally relevant social idea.
• Has the maturity to lead teams, mentor writers, and raise the creative bar.

Preferred Automotive Experience

Candidates with relevant experience at agencies/creative teams working on brands such as BMW, Mercedes-Benz, Volkswagen, Mahindra, Škoda, Royal Enfield, BYD, or other premium/leading automotive brands will be particularly relevant. Relevant agency backgrounds. A strong automotive portfolio will be given priority.

What We Value

Great ideas. Great writing. Strong craft. Automotive obsession. If you believe the best automotive communication can make people, feel something before they even see the car, we’d love to hear from you.

Location

Location: India - Maharashtra- Mumbai - Worli - Devchand House - Level 6

Brand

Brand: Dentsu

Time Type

Time Type: Full time

Contract Type

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us.