Group Head-Strategy (Media and Social)

dentsu; Bengaluru; On-site; INR 4,500,000 - 8,000,000; Full time

Job summary

Dentsu invites a Group Head, Strategy (Media and Communications) for an Automobile Brand to spearhead national and regional advertising across India, including TV, digital, print and dealer activation.

You will translate market and competitive insights into compelling media strategies and ensure the agency's strategic view is reflected in all campaigns.

Responsibilities

• Build and own the yearly media and communications strategy for the brand across India.
• Turn consumer, category and competitor insights into audience, channel and message plans.
• Lead strategy for launches, festive campaigns and ongoing brand work.
• Agree with analytics and sales teams how effectiveness will be measured (reach, leads, sales).
• Guide the media mix across TV, digital, social, influencers, OOH, print and retail.
• Be the senior strategic contact for marketing leadership; present strategy and recommendations.

Job description

Group Head, Strategy (Media and Comms) for a Automobile Brand. You will lead the thinking on how TVS motorcycles, scooters and EVs get advertised across India, and be the senior person the client turns to on media and communications.

• Function: Strategy, Media and Communications
• Reports to: Business Head / VP Strategy t
• Employment: Full time

What this role is for

Automobile Brand spends a lot on advertising, and that spend should rest on a proper understanding of buyers, the category and competitors. The Group Head makes sure it does. You own how media and communications strategy comes together for the account's brands, from national launches to regional and dealer level activity, and you represent the agency's strategic view with the client.

What you will do

Strategy and planning

• Build and own the yearly media and communications strategy for , from commuter motorcycles to premium bikes, scooters and EVs.
• Turn consumer, category and competitor insight into clear choices on audience, channel and message, including regional and language specific plans.
• Lead strategy for launches, festive season campaigns and always-on brand work.
• Agree with the client's analytics and sales teams how effectiveness will be measured: reach, consideration, leads, test rides and sales.
• Guide the media mix across TV, digital, social, influencers, OOH, print, radio, retail and dealer activation, along with partnerships and sponsorships.

Working with the client

• Be the senior strategic contact for Automobile Brand marketing leadership. Present strategy, reviews and recommendations.
• Keep an eye on changes in the business and the category, and bring the client ideas before they ask.
• Work with creative, digital, data and production teams so the strategy shows up in the final work.