Senior Manager - Media Planning

dentsu; Mumbai; On-site; INR 2,500,000 - 3,800,000; Full time

Job summary

Dentsu Creative in Mumbai seeks a Senior Manager to lead a portfolio of advertiser accounts, shaping digital media strategy and measurement, and guiding marketing leaders on where to invest for growth. You own the client relationship, the quality of the media plans, and the account's commercial health.

You will lead the strategy and analytics teams that deliver for these clients, and grow existing accounts through new scopes and channels.

Qualifications

• Must have 4–5 years of experience in strategy, digital transformation, or management consulting.
• Proven record of leading client engagements.
• Strong grasp of digital themes: customer experience, omnichannel, cloud and platforms, data and AI, and digital operating models.
• Demonstrated contribution to sales, including proposal leadership and account expansion.
• Excellent structured problem-solving, storytelling, and executive communication.

Responsibilities

• Act as primary day-to-day lead for marketing, brand, and performance teams on media investment, channel mix, and growth strategy.
• Run regular business reviews, present performance and recommendations, and build relationships with senior marketing leaders.
• Lead the digital media planning approach for each client: audience strategy, channel roles, across search, social, video, programmatic, CTV, retail media, and influencer.
• Identify growth opportunities within existing accounts, such as new channels, markets, and services like analytics and commerce media.
• Oversee campaign planning, buying, and trading, and measure results with attribution and MMM frameworks.

Skills

Strategy development

Digital transformation

Client management

Leadership

Advertising & media planning

Job description

Job Description: Role Summary The Senior Manager is the day-to-day client lead and digital media strategist for a portfolio of advertiser accounts. You will shape how each client plans and measures digital media across channels, and advise marketing leaders on where to invest for growth. You own the client relationship, the quality of the media plans, and the account's commercial health. You will lead the strategy, and analytics teams that deliver for these clients, and grow existing accounts through new scopes and channels. You will also support new business: contributing to pitches, building proposals, and helping win new advertisers for the practice.

Key Responsibilities

Client leadership Act as the primary day-to-day lead for marketing, brand, and performance teams on media investment, channel mix, and growth strategy. Run regular business reviews, present performance and recommendations, and build relationships up to senior marketing leaders. Manage client expectations and escalations, and keep your Director informed early.

Digital media strategy and planning

Lead the digital media planning approach for each client: audience strategy, channel roles, across search, social, video, programmatic, CTV, retail media, and influencer, with core expertise in Digital Marketing. Bring a point of view on digital media shifts, such as connected TV, commerce media, AI-led buying, and privacy-driven changes to targeting and measurement. Partner with creative, data, technology, and commerce teams to turn business goals into integrated, measurable media plans.

New business and account growth

Identify growth opportunities within existing accounts, such as new channels, markets, and services like analytics and commerce media. Support pitches, media reviews, and RFPs: build the media strategy, plans, and proposals, and present to client teams.

Delivery, optimization, and people

Oversee campaign planning, buying, and trading, and make sure quality and client expectations are met. Use measurement frameworks such as attribution, marketing mix modeling, and incrementality testing to optimize spend and prove results.

Qualifications

• Must have 4–5 years of experience in strategy, digital transformation, or management consulting.
• Proven record of leading client engagements.
• Strong grasp of digital themes: customer experience, omnichannel, cloud and platforms, data and AI, and digital operating models.
• Demonstrated contribution to sales, including proposal leadership and account expansion.
• Excellent structured problem-solving, storytelling, and executive communication.

Location: India - Maharashtra- Mumbai - Worli - Devchand House - Level 6

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work