Group Head – Media Strategy

Dentsu India; Bengaluru; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Dentsu India is seeking a Group Head – Media Strategy to lead offline media thinking across TV, Print and Radio. You will translate business objectives into effective traditional media strategies while guiding cross-functional teams and presenting strategic recommendations to clients.

The role requires strong expertise in media research, audience insights, and competitive analysis, with senior-level client management and leadership experience in a leading agency environment.

Qualifications

• MBA/PGDM in Marketing or related field is preferred.
• 5–8 years of experience in offline media strategy/planning.
• Strong TV, Print and Radio planning and strategy.
• Excellent understanding of media research and audience insights.
• Proven senior-level client management and team leadership.

Responsibilities

• Lead offline media strategy across TV, Print, Radio and traditional media.
• Develop strategic media recommendations aligned with client objectives and trends.
• Build annual and campaign-level media plans and budgets.
• Analyse data to identify opportunities and optimise ROI.
• Present to senior stakeholders and mentor the planning team.

Skills

Offline media

TV planning

Print media

Radio planning

Client management

Team leadership

Media research

Education

MBA/PGDM in Marketing or related field

Job description

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/careers

Role summary

Job Title: Group Head – Media Strategy

Role Overview

Dentsu is looking for a Group Head – Media Strategy to lead strategic media thinking and planning across key client businesses. The ideal candidate will have strong expertise in TV, Print and Radio, with the ability to translate business objectives into effective offline media strategies.

Key Responsibilities

• Lead offline media strategy across TV, Print, Radio and other relevant traditional media.
• Develop strategic media recommendations based on client objectives, target audience, market trends and consumer insights.
• Build annual, quarterly and campaign-level media strategies and plans.
• Analyse category, competitor and audience data to identify media opportunities.
• Drive effective media mix, budget allocation, reach, frequency and ROI across campaigns.
• Lead client presentations and provide strategic recommendations to senior stakeholders.
• Work closely with Account Management, Media Buying, Digital, Analytics and Creative teams to develop integrated solutions.
• Monitor campaign performance and provide actionable insights for optimisation.
• Mentor and guide the media strategy/planning team and ensure quality delivery.
• Stay updated on evolving media consumption trends, research tools and industry developments.

Required Skills & Experience

• Education: MBA/PGDM in Marketing, Mass Communication or a related field preferred.
• Experience: 5-8 years of relevant experience in offline media strategy/planning, preferably from a leading media agency.
• Strong expertise in TV, Print and Radio planning and strategy.
• Excellent understanding of media research, audience measurement, consumer behaviour and competitive analysis.
• Strong strategic thinking, analytical and presentation skills.
• Proven experience in senior-level client management and team leadership.
• Ability to translate business and marketing objectives into clear media strategies.
• Experience handling large-scale brands and multi-market campaigns will be an advantage.