Copywriter

Puretech Digital; Bengaluru; Remote; INR 400,000 - 700,000; Full time

Job summary

Puretech Digital is hiring a Copywriter for a remote, pan-India position. You will craft engaging copy for social media, campaigns and digital content, collaborating with Art Directors, Designers and Strategists. The ideal candidate writes with a distinct voice, adapts to multiple brands, and manages time with minimal supervision.

The role requires 2–3 years of copywriting experience in a digital or integrated agency, and a portfolio that demonstrates versatility across formats and brands.

Qualifications

• 2–3 years of copywriting experience in a digital, social or integrated marketing agency (or similar)
• Experience writing for multiple brands across different industries
• A portfolio showing social media campaigns, reels/video scripts, and at least one originated idea or campaign

Responsibilities

• Brief, Research & Insight: understand brand objectives and audience; turn insights into content territories.
• Copywriting & Content Creation: write across formats including social posts, campaigns, reels, ads, emails, banners and landing pages.
• Ideas & Campaign Thinking: contribute ideas for campaigns and brand launches; spot cultural moments.
• Platform & Audience Adaptation: tailor writing for various platforms; maintain tone and brand safety; collaborate with designers and strategists.

Skills

Copywriting

Content creation

Research

Idea generation

Job description

Banglore, Chennai, Indore, Jaipur, Kolkata + 2 locations

Full-Time

Job Description – COPYWRITER

Designation: Copywriter

Experience: 2–3 years

Location: PAN India

Work Mode: Remote (off-site)

Reporting to: BM

Role Summary

We’re looking for a Copywriter with 2–3 years of experience in a digital or integrated agency who can think for themselves and write like it. Someone with a real way with words, a sharp read on culture and the social landscape, and the range to write for very different brands and audiences.

This is a remote, pan-India role. You’ll work with Art Directors, Designers, Strategists and Client Servicing teams without sitting in the same room, so we need someone we can rely on: who takes a brief, owns it, and delivers thoughtful work on time with minimal hand-holding.

What We’re Really Looking For

• An original thinker. You can take a brief, find the insight and land on an idea of your own, not the first thing a tool suggests.
• A writer first. You write independently and well. AI can be part of your toolkit for research or speed, but your thinking, voice and craft carry the work.
• Culturally switched on. You know what’s trending, what people are talking about, how the internet is reacting, and when a brand should (or shouldn’t) join the conversation.
• Versatile across categories. You can move from a bank to a fashion label to a real-estate launch in the same day and sound right for each.
• Dependable, remotely. You communicate proactively, manage your own time, and people can count on you without chasing.

Key Responsibilities

1. Brief, Research & Insight
   • Interpret client briefs to understand brand objectives, target audiences and the communication problem to solve
   • Research the brand, category, competitors and audience before writing
   • Turn insights into clear content territories and angles
2. Copywriting & Content Creation
   • Write high-quality copy across formats, including: Social media posts, campaigns and carousels, Scripts for reels and videos, Paid ads (search, display, social), Emailers, banners and landing page copy
   • Write original first drafts independently, and self-edit before sharing
   • Keep tone, voice and messaging consistent for every brand you handle
   • Balance creativity with clarity and performance objectives
3. Ideas & Campaign Thinking
   • Contribute ideas for campaigns, brand launches, pitches and always-on content
   • Spot relevant cultural moments and trends, and suggest timely, on-brand ways to use them
   • Build strong narratives and storytelling routes with the creative team
4. Platform & Audience Adaptation
   • Adapt writing style across social platforms, paid formats and industries (BFSI, fashion/lifestyle, FMCG, real estate, edtech and more)
   • Understand how audiences consume content on each platform and write for that behaviour
   • Stay culturally sensitive and brand-safe, especially across diverse regional audiences
   • Deliver clean copy with high standards of grammar, clarity and impact
   • Work closely with designers, strategists and client servicing over calls and online tools
   • Join brainstorms, reviews and pitch discussions virtually, and come prepared with ideas
   • Take feedback well and turn around revisions quickly
   • Flag blockers early, keep stakeholders updated, and meet agreed timelines

Requirements

Experience

• 2–3 years of copywriting experience in a digital, social or integrated marketing agency (or similar
• Experience writing for multiple brands across different industries
• A portfolio of work you wrote yourself, showing: Social media campaigns and always-on content, Reel/video scripts, At least one idea or campaign you originated

Language & Craft

• Excellent written English and Hindi; comfort with Hinglish and any other languages is a plus
• Strong command of grammar, tone and wordplay
• Able to write both short, punchy lines and longer, story-led formats
• Able to present and explain your ideas clearly and persuasively

Thinking & Awareness

• Strong conceptual thinking and the ability to find an insight in a brief
• Active awareness of social media culture, trends, pop culture and current affairs
• Understanding of different industries and how audiences in each think and behave
• Sensitivity to brand tonality and audience psychology

Working Style

• Self-driven and accountable; can work independently without constant supervision
• Reliable with deadlines and responsive during working hours
• Organised enough to manage multiple brands and deliverables at once
• Open to feedback and quick to act on it
• A dependable setup for remote work: laptop, stable internet and availability for calls

Selection Process

Shortlisted candidates will complete a writing assignment, followed by a conversation about their work and thinking. We’ll be looking for original ideas and the reasoning behind them, so please bring your