Senior Copywriter

Talentclub; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Talentclub in Mumbai is seeking a senior copywriter to lead brand storytelling across digital campaigns, social media, and client pitches. You will craft compelling narratives and ensure consistent voice across channels.

Collaborating with strategists, designers, and account teams, you will mentor junior writers and contribute to award entries and new business presentations. Strong writing, ideation, and platform knowledge are essential.

Qualifications

• Outstanding writing, editing, and proofreading abilities.
• Strong conceptual thinking and campaign ideation skills.
• Deep understanding of digital platforms, trends, and audience behavior.
• Experience writing for films, digital ads, websites, social media, and branded content.
• Ability to manage multiple projects independently while meeting deadlines.
• Excellent presentation and communication skills.
• Knowledge of brand strategy and marketing objectives.
• High attention to detail and creative excellence.
• Collaborative mindset and ability to work in a fast-paced environment.
• Familiarity with AI-assisted content tools and social listening platforms.

Responsibilities

• Lead copy development across digital campaigns, social media, brand communication, and pitches.
• Develop compelling brand narratives and campaign concepts aligned with objectives.
• Collaborate with Creative Strategists, Designers, Account Managers, and Content teams.
• Own end-to-end copy creation across social media, websites, ads, and presentations.
• Translate briefs into strong creative concepts and multiple routes.
• Identify cultural trends and audience insights to drive content ideas.
• Conceptualize topical content and moment-marketing opportunities.
• Present ideas in internal reviews and client discussions.
• Review and refine content for consistent tone and brand voice.
• Mentor junior copywriters and elevate creative standards.
• Contribute to award entries, case studies, and new business presentations.

Skills

Exceptional writing

Campaign ideation

Digital platforms knowledge

Experience across films/digital ads/网页

Project management

Presentation skills

Brand strategy understanding

Attention to detail

Collaborative mindset

AI-assisted content tools familiarity

Tools

AI content tools

Social listening platforms

Job description

• Lead copy development across digital campaigns, social media, brand communication, integrated marketing initiatives, and new business pitches.


• Develop compelling brand narratives, campaign concepts, and creative communication aligned with client objectives and audience insights.


• Collaborate closely with Creative Strategists, Designers, Account Managers, and Content teams to deliver impactful campaigns.


• Own end-to-end copy creation across social media, scripts, websites, digital ads, presentations, and brand campaigns.


• Translate briefs into strong creative concepts and multiple campaign routes.


• Identify cultural trends, platform innovations, and consumer insights to drive relevant content ideas.


• Conceptualize and execute topical content and moment-marketing opportunities.


• Present ideas confidently in internal reviews and client discussions.


• Review and refine content to maintain consistency in tone, grammar, and brand voice.


• Mentor junior copywriters and elevate creative standards across the team.


• Contribute to award entries, case studies, and new business presentations.

Requirements

• Exceptional writing, editing, and proofreading skills.


• Strong conceptual thinking and campaign ideation abilities.


• Deep understanding of digital platforms, social media trends, and audience behavior.


• Experience writing across films, digital ads, websites, social media, and branded content.


• Ability to manage multiple projects independently while meeting deadlines.


• Strong presentation and communication skills.


• Understanding of brand strategy and marketing objectives.


• High attention to detail and creative excellence.


• Collaborative mindset and ability to thrive in a fast-paced environment.


• Familiarity with AI-assisted content tools and social listening platforms.

Preferred Qualifications

• Experience with lifestyle, fashion, beauty, hospitality, FMCG, or consumer brands.


• Strong portfolio demonstrating campaigns, storytelling, and conceptual thinking.


• Experience mentoring junior team members or leading creative projects