Associate Creative Director - Copy | Independent Culture and Digital Agency

Katapult; Mumbai; Hybrid; INR 1,800,000 - 2,600,000; Full time

Job summary

Katapult in Mumbai is seeking an Associate Creative Director, Copy to steer verbal identity for a global travel/ accommodation brand. You’ll translate brand platforms and campaign ideas into copy that is distinctive, culturally resonant, and platform-aware.

You’ll balance long-form brand storytelling with fast, native social copy, guiding tone-of-voice, messaging hierarchies, and creative direction across cross-functional teams and creator partnerships.

Qualifications

• 4–6 years of strong copywriting and brand storytelling experience.
• Deep understanding of brand voice and messaging systems, applied across formats.
• Experience directing and giving feedback to external creative partners and creator-produced content.

Responsibilities

• Internalise Airbnb brand voice and messaging guidelines for copy across platforms.
• Own campaign narrative and copy across earned, owned, paid, creator and experiential touchpoints.
• Write and direct tone-of-voice guidelines and narrative expressions for new creative territories.
• Collaborate with Art Director, Strategy Lead, and Account Director to align copy with visuals and strategy.
• Lead monthly creator briefs and provide copy direction on hooks, on-screen text, and CTAs.

Skills

Storytelling

Copywriting

Messaging

Brand voice

Job description

Role: Associate Creative Director, Copy

Reporting to: Senior Creative Director

Type: Full-Time, Fixed-Term (October 2026 – December 2027)

Location: Worli, Mumbai (Hybrid)

THE KIND OF WORK YOU’LL SHAPE

This role is dedicated to a global travel/accomodation brand. You’ll be the verbal and narrative authority behind it, translating the approved brand platform, strategic narratives, and campaign ideas into copy that’s distinctive and culturally resonant.

The copy here is strategically led: it should let people understand instantly, without spelling everything out.

THE ROLE

You’ll pair strong copywriting and brand storytelling craft with the ability to write fast, native copy across a high volume of social and creator touchpoints.

That means developing messaging hierarchies, campaign narratives, and tone-of-voice guidelines that scale across multiple teams, and moving fluidly between long-form brand narrative and short, platform-native copy.

You’ll work closely with the Art Director, Strategy Lead, and Account Director to get there.

What You’ll Drive

• Internalise Airbnb’s brand voice, tone-of-voice guidelines, and existing copy and messaging systems.
• Contribute to the brand narrative, brand belief, and messaging hierarchy for the new brand platform, and write the narrative expression for new creative territories.
• Own strategic campaign narrative and copy, including campaign lines, messaging hierarchies, verbal creative principles, and illustrative copy across earned, owned, paid, creator, partnership, and experiential touchpoints.
• Develop the messaging framework, including core hierarchy, audience-specific messaging, functional proof points, and emotional benefit framework, and own the copywriting principles in the Creative Playbook.
• Lead campaign narrative and messaging for the next earned-first platform, including tone of voice for community and UGC representation.
• Write and direct narrative and messaging guidance for monthly creator briefs, and give copy direction on creator content, hooks, on-screen text, and CTAs.
• Own copywriting for key campaign assets across partnership initiatives, and refine messaging on growth marketing projects.
• Contribute cultural and verbal trend observations to monthly intelligence reports, and represent copy and narrative in Workstream Reviews and Quarterly Business Reviews.

What Makes This Role Different

• You’ll help shape the brand narrative and belief itself, not just execute a locked campaign.
• The work spans flagship campaign lines to everyday creator content and partnership assets.
• You’ll direct creator content directly, not just brief it and walk away.
• You’re looped in across strategy, design, and the account from the start.

Who You Are

• Have 4–6 years of strong copywriting and brand storytelling experience, ideally from agency work on global, culturally relevant brands.
• Have a deep understanding of brand voice and messaging systems, applied consistently across formats.
• Have experience developing messaging hierarchies, campaign narratives, and tone-of-voice guidelines that scale across teams and touchpoints.
• Possess strong platform-native writing skills, with the ability to shift fluidly between long-form brand narrative and short, punchy social or creator copy.
• Have experience directing and giving feedback to external creative partners and creator-produced content.
• Have strong presentation and storytelling skills, and are comfortable articulating narrative rationale to senior clients and leadership.
• Have an experimental mindset and curiosity about emerging cultural language, internet culture, and creator-economy trends.
• Have working knowledge of AI tools and their application in copy and content production.
• Can collaborate effectively with art direction, strategy, production, and cross-functional client teams.
• Have high attention to detail and a high bar for craft, delivering precise, culturally attuned copy across hero campaigns and high-volume always-on content.
• Can manage multiple concurrent workstreams, from long-lead campaign platforms to monthly creator briefs, and deliver within tight timelines.

BEFORE YOU APPLY

• You’ll write inside an established brand voice, not build one from scratch.
• You’ll juggle long-lead campaign work and monthly creator briefs at the same time.
• You’ll work closely with art direction, strategy, and the account team, not solo.

Skills: storytelling,narrative,copywriting,messaging