Copywriter

Publicis Production; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Publicis Production in Bengaluru seeks a creative Copywriter to develop engaging headlines, product descriptions, and campaign copy for consumer durables. You will translate features into consumer benefits and ensure brand voice consistency across digital assets.

You will write SEO-friendly product content for PDPs and e-commerce sites, adapt messaging for multiple channels, and collaborate with designers and producers to deliver high-quality material on tight timelines.

Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Advertising, Marketing, or related field.
• 3–6 years of copywriting, advertising, creative agencies, or content production experience.
• Prior experience with consumer durables, home appliances, consumer electronics, or technology brands preferred.
• Strong command of written English, grammar, storytelling, and persuasive communication.
• Experience creating product-led copy, digital advertising content, e-commerce content, and campaign messaging.
• Ability to translate technical product features into consumer-friendly benefits.
• Strong proofreading, attention to detail, and time-management skills.
• Ability to manage multiple projects and collaborate in a fast-paced environment.

Responsibilities

• Develop engaging headlines, taglines, product descriptions, and campaign copy for consumer durables.
• Create product-led communication highlighting features, benefits, USPs, and differentiators.
• Translate complex product specs into simple, benefit-driven consumer messaging.
• Develop copy aligned with brand positioning, tone of voice, and objectives.
• Write product descriptions, PDP content, and promotional messaging for e-commerce platforms.
• Create SEO-friendly product titles, descriptions, and keywords.
• Adapt copy for multiple digital formats and channels.
• Collaborate with designers, producers, and project managers to deliver integrated assets.

Skills

Copywriting

Advertising

Content production

Editing & proofreading

Time management

Team collaboration

Education

Bachelor's degree in English / Journalism / Mass Communication / Advertising / Marketing

Job description

• Develop engaging headlines, taglines, product descriptions, campaign copy, and advertising concepts for consumer durable products.
• Create product-led communication highlighting features, benefits, USPs, and differentiators.
• Translate complex product specifications into simple, benefit-driven consumer messaging.
• Develop creative concepts and copy aligned with brand positioning, tone of voice, and campaign objectives.
• Write product descriptions, feature-benefit copy, landing page content, banners, and promotional messaging for e-commerce platforms.
• Develop content for product detail pages (PDPs), online marketplaces, websites, and digital catalogues.
• Create SEO-friendly product titles, descriptions, keywords, and supporting content.
• Adapt copy for multiple digital formats, aspect ratios, platforms, and customer touchpoints.

3. Social Media & Campaign Content

• Develop copy for social media campaigns, digital advertisements, promotional campaigns, and product launches.
• Write scripts for short-form videos, product demonstrations, explainer videos, and digital films.
• Create content for seasonal campaigns, festive promotions, new product launches, and retail activations.
• Adapt master campaign messaging into multiple versions for different channels and audiences.

4. Brand Consistency & Quality

• Ensure consistency in brand voice, messaging, grammar, and terminology across all deliverables.
• Work with creative designers, art directors, motion graphic designers, producers, and project managers to deliver integrated creative assets.
• Review and proofread copy for accuracy, clarity, and adherence to brand guidelines.
• Incorporate feedback from clients and internal stakeholders while maintaining creative quality.

5. Research & Collaboration

• Research consumer trends, competitor communication, product categories, and audience behaviour.
• Collaborate with account management, creative, design, production, and digital teams.
• Ensure product claims, specifications, and promotional messaging are accurate and approved.
• Manage multiple briefs and deadlines while delivering high-quality content in a production-led environment.

Required Skills & Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Advertising, Marketing, or a related field.
• 3–6 years of experience in copywriting, advertising, creative agencies, or content production.
• Prior experience working on consumer durables, home appliances, consumer electronics, or technology brands is preferred.
• Strong command of written English, grammar, storytelling, and persuasive communication.
• Experience creating product-led copy, digital advertising content, e-commerce content, and campaign messaging.
• Ability to understand technical product features and convert them into consumer-friendly benefits.
• Strong research, proofreading, attention to detail, and time-management skills.
• Ability to manage multiple projects and work collaboratively in a fast-paced environment.

Preferred Experience

Candidates who have worked on brands in categories such as:

• Home appliances: refrigerators, washing machines, air conditioners, microwaves, and kitchen appliances.
• Consumer electronics: televisions, audio systems, and personal electronics.
• Small domestic appliances: vacuum cleaners, air purifiers, coffee machines, and other household devices.
• Smart home products and connected consumer technology.

Experience with e-commerce platforms such as Amazon, Flipkart, and brand-owned websites is an advantage.

• Creative thinking and storytelling
• Product and consumer understanding
• Brand voice adaptation
• Attention to detail and copy accuracy
• Stakeholder management and collaboration
• Deadline management and adaptability

Success Measures

• Quality, accuracy, and creativity of copy delivered.
• Adherence to project timelines and production SLAs.
• Consistency with brand guidelines and client expectations.
• Ability to handle high-volume content requirements without compromising quality.
• Effectiveness of product messaging across digital, e-commerce, and campaign assets.

Ideal Candidate Profile

• A creative and detail-oriented Copywriter who combines strong writing skills with an understanding of consumer durable products. The candidate should be able to develop both creative campaign messaging and high-volume product content, collaborating closely with design and production teams to deliver effective, brand-consistent communication across multiple channels.