Senior Copywriter

Time Hack Consulting; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A financial services firm is seeking a Senior Copywriter who will own the brand voice across various platforms. This role blends sharp copywriting with insightful campaign strategies, focusing on simplifying complex financial concepts. The ideal candidate will have 3–5 years of experience in copywriting, alongside a strong portfolio that showcases high-impact copy across different formats. Proficiency in English and collaboration skills are essential, making this an exciting opportunity to contribute to a growing team.

Qualifications

• 3–5 years of copywriting experience in fintech, B2B SaaS, agency, or digital-first brands preferred.
• Strong portfolio showcasing performance-led and brand-driven copy.
• Proven experience writing across short-form and long-form formats.
• Experience collaborating with cross-functional teams in fast-paced environments.
• Ability to manage multiple projects and deliver under tight timelines.
• Proficiency in English; Hindi proficiency is a plus.

Responsibilities

• Lead creative concepting for brand, social, and performance campaigns across multiple formats.
• Own and evolve brand voice and tone across various communication channels.
• Translate complex financial concepts into simple, user-friendly narratives.
• Use performance data to iterate and optimise copy for better engagement.

Skills

Copywriting & storytelling

Performance marketing & direct-response principles

Simplifying complex financial or technical concepts

Strong editing and proofreading

Creative concepting & campaign thinking

Understanding of SEO and conversion-focused copy

Clear communication and collaborative mindset

Education

Bachelor’s degree in Marketing, Communications, English, Journalism or related field

Tools

Meta Ads Manager

Google Ads

Job description

Overview

The Senior Copywriter owns brand voice across performance, product, and content touchpoints. This role blends sharp copywriting with campaign thinking, simplifying complex financial concepts into clear, engaging, and high-performing communication across formats.

Responsibilities

• Lead creative concepting for brand, social, and performance campaigns across multiple formats.
• Own and evolve brand voice and tone across ads, website, product, email, social, and campaigns.
• Write high-impact copy for performance marketing (ads, landing pages, email journeys, push notifications).
• Conceptualize and script video content including product explainers and brand stories.
• Translate complex financial concepts into simple, user-friendly narratives without overwhelming users.
• Collaborate closely with Design, Product, Growth, and Compliance teams for accurate and compliant communication.
• Edit, proofread, and maintain a high quality bar across all written output.
• Use performance data (CTR, CVR, engagement) to iterate and optimise copy.
• Research market trends, competitors, and user behaviour to strengthen messaging relevance.

Requirements

• 3–5 years of copywriting experience (fintech, B2B SaaS, agency, or digital-first brands preferred).
• Strong portfolio showcasing performance-led and brand-driven copy.
• Proven experience writing across short-form and long-form formats.
• Experience collaborating with cross-functional teams in fast-paced environments.
• Ability to manage multiple projects and deliver under tight timelines.
• Bachelor’s degree in Marketing, Communications, English, Journalism, or related field (preferred, not mandatory).
• Proficiency in English (Hindi proficiency is a plus).

Key Skills

• Copywriting & storytelling (ads, scripts, product, editorial).
• Performance marketing & direct-response principles.
• Simplifying complex financial or technical concepts.
• Strong editing, proofreading, and attention to detail.
• Creative concepting & campaign thinking.
• Understanding of SEO and conversion-focused copy.
• Clear communication and collaborative mindset.

Nice To Have

• Experience with ad and lifecycle tools (Meta Ads Manager, Google Ads etc).
• Familiarity with messaging frameworks (AIDA, PAS, JTBD).
• Exposure to video-first and social-first content ecosystems.